article thumbnail

How To Create a Marketing Plan for an Entire Year Even if Your Library’s Strategic Plan Sucks or Is Non-Existent!

Super Library Marketing

If you’re like me, you do some strategic planning when you go on a trip. Marketing for a library works best when the promotions are tied to a library’s overall strategic plan. What is the difference between a strategic plan and a marketing plan? It’s even got its own website and fan club.

article thumbnail

The Top 13 Places To Find Library Content To Share When You’re Tired and Overworked (Bookmark This Post!)

Super Library Marketing

Your original content, like blog posts, videos, newsletters, and social media posts that talk about what your library offers and how your library helps your community, must be as engaging as possible. We often shared content from other sources to fill gaps in our social media and email calendars.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Time Well Spent: How One Library Marketing Team Analyzes Metrics and Uses That Data To Prove Their Value

Super Library Marketing

I work closely with our director, and fortunately, our library did a strategic plan two years ago. And the dashboards on targeted emailing, social media performance, and Google Analytics are very telling.” You can also follow me on the following social media platforms: YouTube Instagram Goodreads LinkedIn TikTok

article thumbnail

Survey Says: A Midwestern Library Marketer Shares Her Library’s Secrets for Uncovering Patron Motivations

Super Library Marketing

MRL was looking for data to help the library create a five-year strategic plan. It was difficult to formulate the questions while keeping in mind the end goal of having data we could use to formulate the BIG Strategic Plan,” confesses Jenie. We canvased apartments, churches, and social groups too.”

article thumbnail

Your Library Promotions Are Probably Missing One Essential Step for Success. No Sweat! ? Here’s How To Fix It. Plus: A Challenge!

Super Library Marketing

Where to start with goal setting for library promotions Your marketing goals should align with and support your library’s overall strategic goals. For example, let’s say your library’s strategic plan includes an objective to improve the kindergarten readiness of children in your service area.

article thumbnail

10 Tips to Make The Most of Your Next Library Marketing Conference

Super Library Marketing

For example, this year at LibLearnX, I attended a session on strategic planning for libraries. I knew that I needed to learn more about the process so that I could encourage libraries to add communication initiatives to their strategic plans. Connect with fellow attendees and speakers on social media before you go.

article thumbnail

I Spent 3 Hours in a Room Full of Curious and Committed Library Staff: Here Are the 4 Things I Learned From Them!

Super Library Marketing

We must make print collateral, send emails, schedule social media posts, attend meetings, make press releases, do outreach events, and then attend more meetings. We don’t give our employees the time to work through strategic planning. We should be proud of: Our social media engagement. There is no rest.