Super Library Marketing
APRIL 15, 2024
If you’re like me, you do some strategic planning when you go on a trip. Marketing for a library works best when the promotions are tied to a library’s overall strategic plan. What is the difference between a strategic plan and a marketing plan? It’s even got its own website and fan club.
Super Library Marketing
MARCH 4, 2024
An example of the Problem-Solution approach I recently saw a real-life library’s strategic plan which included a pledge to increase access to the collection for underserved communities, immigrants, and new residents. Reporters and newsrooms are more likely to pick up a story about a real person than a press release.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Super Library Marketing
NOVEMBER 7, 2022
We must make print collateral, send emails, schedule social media posts, attend meetings, make press releases, do outreach events, and then attend more meetings. We don’t give our employees the time to work through strategic planning. Library marketers need time to think. We are all doing too much. There is no rest.
Barrett & Greene
APRIL 22, 2024
Owen and OSP often advise researchers, to watch the press releases from an agency, for example; pay attention to interim committee study groups; learn about organizational structure; look at departmental goal-setting, strategic plans and areas of cross-department collaboration.
Rebuilding Place in Urban Space
MARCH 26, 2024
More parks systems are developing outdoor winter programming guidance ( Denver Outdoor Adventure and Alternative Sports Strategic Plan ), when before perhaps they focused on indoor activities at best. WRT winter and children: -- " New Survey: Majority of U.S. min/day and reached their lowest levels in February at 47.8
Expert insights. Personalized for you.
97 
Let's personalize your content