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The Biggest Problem Library’s Face? Reaching New Cardholders! Here’s a 6-step Plan for Growing Your Library User Base

Super Library Marketing

“ In this example, your next step would of course be to translate that message into the language of your target audience. Step 2: Target new audiences with a little money on social media. Step 5: Pitch real stories of library cardholders to the media. All you need is a free library card.

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Paid Partnership for the Win! How a Library System Turned a Holiday Tradition Into an Opportunity To Reach New Library Marketing Goals

Super Library Marketing

The cost is about $500 to air the storytime, but the station helps promote the special through free commercials and placement on the website and social media. We would secure all the available local ad positions during the hour block of holiday specials, which translated to two minutes.