Super Library Marketing

APRIL 15, 2024

If you’re like me, you do some strategic planning when you go on a trip. Marketing for a library works best when the promotions are tied to a library’s overall strategic plan. What is the difference between a strategic plan and a marketing plan? It’s even got its own website and fan club.

Strategic Planning 82

Strategic Planning Social Media Press Release Public Transportation 82

Super Library Marketing

MARCH 4, 2024

An example of the Problem-Solution approach I recently saw a real-life library’s strategic plan which included a pledge to increase access to the collection for underserved communities, immigrants, and new residents. Step 2: Target new audiences with a little money on social media. It’s marketing with empathy.

Press Release 86

Press Release Social Media Parks And Recreation Strategic Planning 86

Super Library Marketing

NOVEMBER 7, 2022

We must make print collateral, send emails, schedule social media posts, attend meetings, make press releases, do outreach events, and then attend more meetings. We don’t give our employees the time to work through strategic planning. We should be proud of: Our social media engagement.

Social Media 93

Social Media Press Release Communications Strategic Planning 93