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Interviewing Techniques Anyone Can Use To Land a Powerful Quote for Your Library’s Blog, Video, Social Media, or Press Release

Super Library Marketing

If the thought of having an intentional conversation to elicit a sound bite you can use in a blog, video, social media post, press release, or other content sounds daunting, the post is for you. Because… The media knows when your quote is fake. Why a powerful quote is important. I understand why it happens.

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Market, Message, and Medium: A Library Marketer Shares How She Tackles Promotions in a Time Crunch

Super Library Marketing

I first met Suzanne at the Association of Small and Rural Libraries conference in 2021, where she co-presented on social media. She also knows marketing can feel overwhelming, especially because most staff members don’t have training in social media or graphic design. This year at ARSL, she did two standing-room-only (!)

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How One Library Marketer Transformed a Library Website: See the Stunning Before and After!

Super Library Marketing

At her library, Megan is a team of one, overseeing all social media, public relations, website development and management, advertising, graphic design, and branding. “I They may also enter through digital ads, social media, or from other places directly to landing pages, but don’t tend the linger.”

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Library Marketer Shares Brilliant 4-Step Plan for Getting Press Coverage and Building Personal Relationship With Media

Super Library Marketing

She wanted to get press coverage of an interactive display at one of her branches. I typically write formal press releases for big series, special events, and major announcements,” explains Leslie. My hope was that a more casual email would stand out and not get lost in the mountain of press releases they receive daily.” “I

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Introducing: The Zencity 360 Comms Toolkit

zencity

This work falls to the communications team – a team tasked with monitoring the 24-hour news cycle and never-ending conversations on social media and, crucially, responding to emerging issues. Plan, draft, schedule, and publish posts across your social media platforms. We’ve embedded ChatGPT into our platform.

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An Up and Down Experience: How One Library Used a Challenge To Educate Their Community About the Freedom To Read

Super Library Marketing

Patrick and his team promoted the challenge using a press release, a graphic for our website carousel, scheduled social media posts, and the library’s e-newsletter. “The experience itself was up and down,” remembers Patrick. Patrons enjoyed the displays and shared the social media posts about the challenge.”

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Save Time and Reach Your Whole Audience With an Incredible Trick! (Includes Guide and an Example You Can Steal)

Super Library Marketing

Some are seeing your social media posts. Then I take those lines and I post them across my social media channels and in my emails. So you can take each of the points on that infographic and create separate social media posts. Step three: Share on your social channels. Your community is diverse.