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If the thought of having an intentional conversation to elicit a sound bite you can use in a blog, video, socialmedia post, pressrelease, or other content sounds daunting, the post is for you. Because… The media knows when your quote is fake. Why a powerful quote is important. I understand why it happens.
I first met Suzanne at the Association of Small and Rural Libraries conference in 2021, where she co-presented on socialmedia. She also knows marketing can feel overwhelming, especially because most staff members don’t have training in socialmedia or graphic design. This year at ARSL, she did two standing-room-only (!)
At her library, Megan is a team of one, overseeing all socialmedia, public relations, website development and management, advertising, graphic design, and branding. “I They may also enter through digital ads, socialmedia, or from other places directly to landing pages, but don’t tend the linger.”
She wanted to get press coverage of an interactive display at one of her branches. I typically write formal pressreleases for big series, special events, and major announcements,” explains Leslie. My hope was that a more casual email would stand out and not get lost in the mountain of pressreleases they receive daily.” “I
Patrick and his team promoted the challenge using a pressrelease, a graphic for our website carousel, scheduled socialmedia posts, and the library’s e-newsletter. “The experience itself was up and down,” remembers Patrick. Patrons enjoyed the displays and shared the socialmedia posts about the challenge.”
Some are seeing your socialmedia posts. Then I take those lines and I post them across my socialmedia channels and in my emails. So you can take each of the points on that infographic and create separate socialmedia posts. Step three: Share on your social channels. Your community is diverse.
This work falls to the communications team – a team tasked with monitoring the 24-hour news cycle and never-ending conversations on socialmedia and, crucially, responding to emerging issues. Plan, draft, schedule, and publish posts across your socialmedia platforms. We’ve embedded ChatGPT into our platform.
Step 2: Target new audiences with a little money on socialmedia. Step 5: Pitch real stories of library cardholders to the media. Instead of sending out a generic pressrelease about the benefits of a library card, send your media contacts a pre-written story of a real person who got help with a real problem at the library.
We must make print collateral, send emails, schedule socialmedia posts, attend meetings, make pressreleases, do outreach events, and then attend more meetings. We should be proud of: Our socialmedia engagement. When you see a library doing great marketing work, give them a shoutout on socialmedia.
This list should include every socialmedia platform you use, every website your library owns, and every print publication you send out, plus emails, print collateral, influencers, in-person events, pressreleases, podcasts, and videos. Write down all the channels you use to promote your library.
The other options he had in mind included e-mail, phone, texts and socialmedia. Here are a few of the key results from the survey taken from a pressrelease announcing its publication: ● A large majority (71%) of respondents reported they are not being “asked” by government for their input or feedback.
You’re likely writing blog posts, emails, speeches, pressreleases, talking points, and more. Maybe you have been thinking about posting less on socialmedia. The Hemingway App led me to change the paragraph to this: Maybe you have been thinking about posting less on socialmedia. Writing is difficult.
The cost is about $500 to air the storytime, but the station helps promote the special through free commercials and placement on the website and socialmedia. The television and radio events were marketed via email, socialmedia, branch digital signage, pressreleases, a holiday guide , and promos on radio and television stations.
Not every promotion needs print materials, a pressrelease, or a digital sign. Here’s how it works: Release one or two promotional tactics at the beginning of your promotional cycle, like a socialmedia post and a pressrelease. You do not have to use everything that’s available to you.
Before you know it, you have a compelling piece that you can use to promote your event on socialmedia, in email, and in print. Google doesn’t catch keywords on PDF or Word document pressreleases posted to a website. Both socialmedia outlets offer you plenty of space.
You can also follow me on the following socialmedia platforms: YouTube Instagram Goodreads LinkedIn TikTok Mike and the rest of the L. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.
AI is a prime example; recently, Zencity integrated Chat GPT into our platform to help customers create pressreleases and socialmedia posts in seconds. SLED agencies don’t have to figure out how to leverage these new capabilities into their processes but can rely on their tech providers to do the heavy lifting.
Our communications plan included myriad facets, from regularly updated videos of the ongoing construction posted on our website and linked in our socialmedia, to print mailers to the community,” said Sue. “We We also sent out pressreleases and got coverage from several local newspapers.
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