Remove Parks And Recreation Remove Social Media Remove Strategic Planning
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The Biggest Problem Library’s Face? Reaching New Cardholders! Here’s a 6-step Plan for Growing Your Library User Base

Super Library Marketing

An example of the Problem-Solution approach I recently saw a real-life library’s strategic plan which included a pledge to increase access to the collection for underserved communities, immigrants, and new residents. That joy is contagious, and it’s a big thrill for library staff. It’s marketing with empathy.

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Resident Engagement in Vacant Lot Greening: Empowering Communities for Neighborhood Revitalization

Center for Community Progress

Lots with overgrowth, dumping, and other signs of deterioration discourage positive social interaction and have adverse effects on the physical and mental health of residents. . Greened lots can address environmental challenges, increase opportunities for recreation, improve access to food, and restore community vitality and pride.