The Biggest Problem Library’s Face? Reaching New Cardholders! Here’s a 6-step Plan for Growing Your Library User Base
Super Library Marketing
MARCH 4, 2024
An example of the Problem-Solution approach I recently saw a real-life library’s strategic plan which included a pledge to increase access to the collection for underserved communities, immigrants, and new residents. That joy is contagious, and it’s a big thrill for library staff. It’s marketing with empathy.
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