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The Biggest Problem Library’s Face? Reaching New Cardholders! Here’s a 6-step Plan for Growing Your Library User Base

Super Library Marketing

Photo courtesy the Cincinnati and Hamilton County Public Library There is nothing like the thrill of someone discovering your library for the first time. New users are often dazzled by the notion that they can check out items from your collection and use your services, without having to pay anything (except taxes, in most cases).

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Introducing: The Zencity 360 Comms Toolkit

zencity

If a new park has been built and no one knows about it, does the park exist? We don’t mean to get too philosophical here; the answer is obviously yes, the park exists. One of the most common challenges shared with us by our local government partners is around communication efforts. Comms people, we hear you and we see you.

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Advancing Resilient Park Access in Lynnwood, Washington — Episode 140

Open Space Radio: Parks and Recreation Trends

I recently had the opportunity to travel to Lynnwood, Washington, with a few of my colleagues to visit the Lynnwood Parks, Recreation and Cultural Arts Department, who was recently awarded one of NRPA’s Resilient Park Access grants. Lynnwood is one of six communities nationwide selected to advance equitable park access.

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Gaps in Parks Master Planning: Part Four | Seasonality, Activation and Public Art as an element of facilities

Rebuilding Place in Urban Space

For example the Salt Lake City park master plan, ReImagine Nature , does discuss programming and activation. Still, a majority of parks master plans don't address these items in a systematic enough way. The park allows all community members to enjoy the space simultaneously. Not so much public art. Seasonality.

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Hospitals as urban anchors/revitalization levers, not usually, but with great potential to serve communities in important ways: Examples are two forthcoming projects by Intermountain Health and University of Utah Health

Rebuilding Place in Urban Space

Elizabeths campus ," 2018 -- " Part three: the potential for donations around an expanded program ," 2018 -- " Update on DC's plans to build a new United Medical Center ," 2018 I argue that "a building" isn't enough, you have to have a plan to address health inequities in innovative and novel ways. Plan + program + building.