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Top tips for transitioning from government into the private sector

Partnership for Public Service

Do not bury your federal experience—reframe it Federal resumes are often dense and filled with acronyms and official language that do not translate well to the private sector. Emphasize leadership, strategic communication, cross-functional collaboration and global impact. Use concise bullet points that focus on outcomes and skills.

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10 Tips to Make The Most of Your Next Library Marketing Conference

Super Library Marketing

You may be expecting me to recommend that you always attend sessions in the marketing, communications, or outreach track. For example, this year at LibLearnX, I attended a session on strategic planning for libraries. And I do… but only if your library is sending more than one person to the conference.

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The Biggest Problem Library’s Face? Reaching New Cardholders! Here’s a 6-step Plan for Growing Your Library User Base

Super Library Marketing

An example of the Problem-Solution approach I recently saw a real-life library’s strategic plan which included a pledge to increase access to the collection for underserved communities, immigrants, and new residents. Then, you’ll proceed with the 6-step plan to reach this new audience. It’s marketing with empathy.