Remove Outreach Remove Strategic Planning Remove Translation
article thumbnail

10 Tips to Make The Most of Your Next Library Marketing Conference

Super Library Marketing

You may be expecting me to recommend that you always attend sessions in the marketing, communications, or outreach track. For example, this year at LibLearnX, I attended a session on strategic planning for libraries. And I do… but only if your library is sending more than one person to the conference.

article thumbnail

The Biggest Problem Library’s Face? Reaching New Cardholders! Here’s a 6-step Plan for Growing Your Library User Base

Super Library Marketing

An example of the Problem-Solution approach I recently saw a real-life library’s strategic plan which included a pledge to increase access to the collection for underserved communities, immigrants, and new residents. Then, you’ll proceed with the 6-step plan to reach this new audience. It’s marketing with empathy.