Super Library Marketing
APRIL 15, 2024
If you’re like me, you do some strategic planning when you go on a trip. Marketing for a library works best when the promotions are tied to a library’s overall strategic plan. What is the difference between a strategic plan and a marketing plan? It’s even got its own website and fan club.
Super Library Marketing
MARCH 27, 2023
You may be expecting me to recommend that you always attend sessions in the marketing, communications, or outreach track. For example, this year at LibLearnX, I attended a session on strategic planning for libraries. And I do… but only if your library is sending more than one person to the conference.
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Super Library Marketing
MAY 13, 2024
I work closely with our director, and fortunately, our library did a strategic plan two years ago. Those metrics come in handy as Ann plans marketing for the rest of the year. Her library recently purchased a bookmobile and is creating a new Outreach department. Their importance cannot be overstated.” exclaims Ann. “We
GovLoop
OCTOBER 18, 2022
The DHS Inclusive Diversity Strategic Plan reflects that success while setting demanding goals for improvement. For instance, to assess its recruiting efforts, DHS has developed the Strategic Marketing Outreach and Recruitment Engagement tool. “It The rate for all federal agencies is 38%.)
Super Library Marketing
NOVEMBER 7, 2022
We must make print collateral, send emails, schedule social media posts, attend meetings, make press releases, do outreach events, and then attend more meetings. We don’t give our employees the time to work through strategic planning. Library marketers need time to think. We are all doing too much. There is no rest.
GovLoop
OCTOBER 26, 2023
Among its many endeavors — e.g., data collection and analysis, legal compliance, toolkits and training videos, community outreach, and more — the office offers consulting services to transform state agencies and their partners into more “innovative, just, and equitable” places.
Super Library Marketing
MARCH 4, 2024
An example of the Problem-Solution approach I recently saw a real-life library’s strategic plan which included a pledge to increase access to the collection for underserved communities, immigrants, and new residents. It’s marketing with empathy. It’s best explained with an example.
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