Super Library Marketing

APRIL 15, 2024

If you’re like me, you do some strategic planning when you go on a trip. Marketing for a library works best when the promotions are tied to a library’s overall strategic plan. What is the difference between a strategic plan and a marketing plan? It’s even got its own website and fan club.

Strategic Planning 82

Strategic Planning Social Media Press Release Public Transportation 82

Super Library Marketing

MAY 13, 2024

I work closely with our director, and fortunately, our library did a strategic plan two years ago. And the dashboards on targeted emailing, social media performance, and Google Analytics are very telling.” Those metrics come in handy as Ann plans marketing for the rest of the year. exclaims Ann. “We

Social Media 81

Social Media Strategic Planning Outreach Leadership 81

Super Library Marketing

MARCH 27, 2023

You may be expecting me to recommend that you always attend sessions in the marketing, communications, or outreach track. For example, this year at LibLearnX, I attended a session on strategic planning for libraries. Connect with fellow attendees and speakers on social media before you go. You can steal mine!

Social Media 108

Social Media Strategic Planning Communications Outreach 108

Super Library Marketing

NOVEMBER 7, 2022

We must make print collateral, send emails, schedule social media posts, attend meetings, make press releases, do outreach events, and then attend more meetings. We don’t give our employees the time to work through strategic planning. We should be proud of: Our social media engagement. You can help.

Social Media 93

Social Media Press Release Communications Strategic Planning 93

Super Library Marketing

MARCH 4, 2024

An example of the Problem-Solution approach I recently saw a real-life library’s strategic plan which included a pledge to increase access to the collection for underserved communities, immigrants, and new residents. Step 2: Target new audiences with a little money on social media. It’s marketing with empathy.

Press Release 86

Press Release Social Media Parks And Recreation Strategic Planning 86

Super Library Marketing

JULY 11, 2022

For example, the Queens Library’s strategic plan specifically says, “The borough is growing older, with its elderly population projected to increase by more than 30% by 2040.” And they’re active on social media. Have a plan to target your older population with value-oriented messages.

Social Media 52

Social Media Strategic Planning Accountability Voting 52

Social Pinpoint

JANUARY 30, 2024

Today, organizations are receiving larger data sets, not just from traditional in-person activities, but also digitally from platforms like Social Pinpoint and social media. With an overview of the process, they use Social Pinpoint’s Tabs tool to break down their feedback into easily digestible sections.

Community Engagement 52

Community Engagement Engagement Local Government Nonprofit 52