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For the past six years, she’s been the outreach, engagement, and marketing consultant at the Southern Adirondack Library System. But Erica is responsible for the system’s monthly newsletter and socialmedia promotion. And her work on social is drawing praise from fellow library marketers.
Watch this video now #LibraryMarketing Show, episode 219 Fact: the effectiveness of socialmedia in promoting your library’s programs, services and collection is declining. You can also follow me on the following socialmedia platforms: Twitter YouTube Instagram Goodreads LinkedIn TikTok
Plus, we’ll give kudos to a library that received press attention for a unique outreach program. You can also follow me on the following socialmedia platforms: YouTube LinkedIn Bluesky Instagram TikTok Goodreads Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos?
Photo courtesy of the Cincinnati and Hamilton County Public Library This is the fifth installment in the 2024 series of socialmedia guides for libraries. LinkedIn is my favorite socialmedia platform, personally and professionally. And organic reach is better than any other socialmedia platform I’ve worked with.
Are you taking advantage of socialmedia to promote your online community engagement efforts? From keeping your community informed on your newest projects, promoting opportunities to participate, or closing the loop – socialmedia can be incredibly helpful. What is SocialMedia Engagement?
Nicole is now the Communications Coordinator for the Delaware County District Library, a five-branch system with a bookmobile and other outreach services. That meant her original Communications Specialist could focus on print communications and socialmedia. DCDL serves a population of nearly 166,000 people.
One of the best ways to find your library marketing soulmates… the ones who will nod sympathetically when you talk about how hard it is to get engagement on your socialmedia posts or how your co-workers expect you to make a flyer for every single program is at a conference.
I first met Suzanne at the Association of Small and Rural Libraries conference in 2021, where she co-presented on socialmedia. In her role, she coordinates outreach, consults on youth services, helps secure state aid for library construction, manages continuing education for her libraries, and does the marketing.
Local councils and state agencies are increasingly using targeted outreach, accessible digital engagement platforms, and culturally appropriate methods to reach underrepresented groups. Digital tools, such as engagement platforms and even socialmedia, is being used to reach a wider audience.
Carefully research the foundation through subscription databases, their website, 990s, professional contacts, and their socialmedia posts—make sure it’s a solid fit with their focus areas, giving amounts, geographic areas of giving, etc. INTROVERT ALERT! It was all through email. Invite them to subscribe to the agency’s newsletter.
And when an opening came up in the Outreach Department where I was volunteering, I was encouraged to apply.” More Advice There’s New Advice for Libraries About Posting to SocialMedia but… Should You Actually Take It? But I took her advice to apply as a volunteer, just to get a sense of what it was like.
It’s likely your news and socialmedia feeds have been filled with chatter about Chat Generated Paragraph Techniques or ChatGPT. Next, I asked ChatGPT to give me a socialmedia post that would convince teenagers to participate in my library’s summer reading program. Hang on to your hats, folks.
And the dashboards on targeted emailing, socialmedia performance, and Google Analytics are very telling.” Her team uses many tools to create reports and analyze monthly metrics, including their email dashboard, socialmedia scheduling platform, and website analytics dashboard. Their importance cannot be overstated.”
Barbara’s team tried something new this year: a socialmedia campaign to expand the reach of the stories her library is telling. And if you think people aren’t interested in socialmedia posts about an annual review, you would be wrong. “We The library has one main organizational socialmedia account and branch accounts.
At her library, Megan is a team of one, overseeing all socialmedia, public relations, website development and management, advertising, graphic design, and branding. “I They may also enter through digital ads, socialmedia, or from other places directly to landing pages, but don’t tend the linger.”
Analytics Assistance for Better Insights AI can process and analyze large datasets from various sources, including socialmedia, surveys, and user interactions. Social Pinpoint’s Analysis Assistant processes large volumes of qualitative, unstructured data in real-time with machine learning.
You may be expecting me to recommend that you always attend sessions in the marketing, communications, or outreach track. Connect with fellow attendees and speakers on socialmedia before you go. What socialmedia channels does your library use to communicate with your cardholders? That excitement is contagious!
We must make print collateral, send emails, schedule socialmedia posts, attend meetings, make press releases, do outreach events, and then attend more meetings. We should be proud of: Our socialmedia engagement. When you see a library doing great marketing work, give them a shoutout on socialmedia.
I was searching for their website and socialmedia presence.” News releases in the local media, flyers in branches, our website and socialmedia platforms – those are great ways to get information out,” explains Claudine. “We At the time, I had a map next to my desk at home,” remembers Claudine. “I
You can also follow me on the following socialmedia platforms: YouTube Instagram Goodreads LinkedIn TikTok S ubscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.
They are compelled to talk about us positively on socialmedia, give us great reviews on Google Business, and support our work through donations or volunteerism. And add your contact information to your bio or “about” page on all your socialmedia accounts. You must also keep your library’s information updated on Google.
A strategic plan defines targets and objectives for the entire library organization, including facilities, human resources, reader services, youth services, outreach, and more. You can also follow me on the following socialmedia platforms: YouTube Instagram Goodreads LinkedIn TikTok
You can also follow me on the following socialmedia platforms: YouTube Instagram Goodreads LinkedIn TikTok S ubscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.
Use socialmedia platforms like LinkedIn, Facebook, and Instagram to share your projects, and encourage your colleagues to reshare. Targeted advertising increases your platforms visibility and makes it easier for people to find, particularly those who might not discover it through organic search or traditional outreach efforts.
More constituents than ever expect efficient digital outreach and service options. They want to easily navigate and find information on your website or socialmedia, to respond to citizen surveys, learn when meetings are so they can attend, and find the right contact person so they can ask questions.
Before you know it, you have a compelling piece that you can use to promote your event on socialmedia, in email, and in print. The Library’s Outreach Team has been working with Guernsey Prison for several years to provide books and readers’ advisory support for people convicted of crimes on the island.
The other options he had in mind included e-mail, phone, texts and socialmedia. While governments have relied on both traditional and digital forms of notification to solicit public input, e.g., (news media, public notices, newsletters, website pages, and socialmedia), residents are not aware of or monitoring those channels.
“We also provide ways to connect with the library through a page filled with links and QR codes to get to our website, catalog, calendar, reading challenge platform, and socialmedia channels.” You can also follow me on the following socialmedia platforms: YouTube Instagram Goodreads LinkedIn TikTok
Step 2: Target new audiences with a little money on socialmedia. You can also follow me on the following socialmedia platforms: YouTube Instagram Goodreads LinkedIn TikTok Your cardholder application should be front and center on your website. You don’t have to spend much money to reach your target audience.
We do, as supplies allow, take print copies to outreach events, but more than likely have a flyer with the QR code and how to sign up to receive a copy available at tabling events.” “Our You can also follow me on the following socialmedia platforms: YouTube Instagram Goodreads LinkedIn TikTok
Present engagement activities primarily involve surveys conducted by various agencies, while face-to-face grassroots engagement occurs at the local level through offices, established meeting places, or socialmedia where data management and analysis are challenging.
Through SASpeakUp, they provided numerous channels for input, including a website, socialmedia and in-person meetups. It coordinates communications citywide, overseeing media communications, socialmedia, public access TV and public information requests, among other things. Get the guide. Favorite.
If you follow NRPA on socialmedia, you likely already know Christina High. Christina is NRPA’s marketing coordinator and is the brilliant person behind all the fun, inspiring and educational content you see throughout NRPA’s socialmedia channels. A big welcome to Christina as our other new co-host!
Zencity automatically collects, anonymizes, and analyzes data from a variety of public or government-run sources, including 311 tickets, comments on local news sites, public-facing socialmedia and community groups, and comments on local government socialmedia pages. Colorado Springs, CO.
The campaign involved event outreach, emails to MOS and MyWRA members, socialmedia posts, flyers, and public education. Officials began recruiting volunteers in January 2021 for the August collection. 12 and 13, 2021, volunteers drove or biked through specified locations at 6 a.m., and then at 6 a.m. the next morning.
The same is true for socialmedia and other forms of communication. Give it a look and listen and pick up some tips that can make your next proposal, report, or donor outreach shine. To be clear, I answered all the questions clearly and thoroughly, provided all the attachments, and hit those deadlines.
Possible topics include, but are not limited to: Marketing & communications, with an emphasis on key themes: Communications / PR / Media relations Strategy / Research / Planning / Style guides Workflow management Staff buy-in / Internal support and partnerships Equity, Diversity, and Inclusion (EDI) User experience / Accessibility Community engagement, (..)
These tools, including virtual meetings and socialmedia communication, have not only facilitated enhanced engagement but have also significantly improved government transparency, with over 60% of local leaders acknowledging this improvement.
Socialmedia – use your channels to promote “snapshot” content of community engagement results and include links to your project microsite. Mediaoutreach – call up your local media partners to provide them with in-depth for potential media coverage to spotlight your community engagement project.
And they’re active on socialmedia. In-person outreach is critical to targeting your older population. If your mental picture of an older person is frail, technologically challenged, and dependent on others, you couldn’t be more wrong. Older patrons are Interested in keeping healthy so they can stay independent at home.
This is the final part of a series on socialmedia best practices for libraries in 2023. Well, this is the most difficult section of the 2023 socialmedia guide to write. Twitter is the 15th most popular socialmedia platform in the world, as measured by active monthly users. Twitter for Libraries.
To build relationships, grant professionals should utilize networking resources, find common connections, and be proactive in their outreach while respecting funders’ preferences and guidelines. When researching grantmakers, look for common connections through LinkedIn and other socialmedia tools.
Today, organizations are receiving larger data sets, not just from traditional in-person activities, but also digitally from platforms like Social Pinpoint and socialmedia. With an overview of the process, they use Social Pinpoint’s Tabs tool to break down their feedback into easily digestible sections.
Do marketing -- harder as local media goes out of business, etc. Work with Hill Rag community newspaper, websites, develop an active socialmedia program, etc. Cost could be based on income, and there should be an equity and outreach program to ensure the demographics of participants reflect DC's demographics.
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