Super Library Marketing

APRIL 15, 2024

If you’re like me, you do some strategic planning when you go on a trip. Marketing for a library works best when the promotions are tied to a library’s overall strategic plan. What is the difference between a strategic plan and a marketing plan? It’s even got its own website and fan club.

Strategic Planning 83

Strategic Planning Social Media Press Release Public Transportation 83

Super Library Marketing

MARCH 4, 2024

An example of the Problem-Solution approach I recently saw a real-life library’s strategic plan which included a pledge to increase access to the collection for underserved communities, immigrants, and new residents. Reporters and newsrooms are more likely to pick up a story about a real person than a press release.

Press Release 87

Press Release Social Media Parks And Recreation Strategic Planning 87

Super Library Marketing

NOVEMBER 7, 2022

We must make print collateral, send emails, schedule social media posts, attend meetings, make press releases, do outreach events, and then attend more meetings. We don’t give our employees the time to work through strategic planning. Library marketers need time to think. We are all doing too much.

Social Media 94

Social Media Press Release Communications Strategic Planning 94