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Survey Says: A Midwestern Library Marketer Shares Her Library’s Secrets for Uncovering Patron Motivations

Super Library Marketing

Then a manager started to mentor her on print promotion. “We Jenie now works as Marketing and Communications Manager for the library. MRL was looking for data to help the library create a five-year strategic plan. We canvased apartments, churches, and social groups too.” She spent a year as a shelver.

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Time Well Spent: How One Library Marketing Team Analyzes Metrics and Uses That Data To Prove Their Value

Super Library Marketing

.” Ann is the library’s Marketing and Public Relations Manager. I work closely with our director, and fortunately, our library did a strategic plan two years ago. “The And the dashboards on targeted emailing, social media performance, and Google Analytics are very telling.”

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10 Tips to Make The Most of Your Next Library Marketing Conference

Super Library Marketing

Promoting your library means you have to balance a number of skills, like creative writing, data analytics, and project management. For example, this year at LibLearnX, I attended a session on strategic planning for libraries. Connect with fellow attendees and speakers on social media before you go.

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The Biggest Problem Library’s Face? Reaching New Cardholders! Here’s a 6-step Plan for Growing Your Library User Base

Super Library Marketing

An example of the Problem-Solution approach I recently saw a real-life library’s strategic plan which included a pledge to increase access to the collection for underserved communities, immigrants, and new residents. Step 2: Target new audiences with a little money on social media. It’s marketing with empathy.

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10 New Infographic Ideas To Prove the Value and Power of Your Library

Super Library Marketing

” Kaitlyn knows the power of infographics The content management company Marq.com has compiled a ton of research on the value of infographics. Explain Your Strategic Plan An infographic is an engaging way to easily explain the complex information contained in most library strategic plans.

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PBB Provides Branson, MO "A More Fiscally Sustainable Future for the City."

PBB Center for Priority Based Budgeting

Under the leadership of Finance Director Jamie Rouch and City Manager Bill Malinen, the City pursued PBB as a direct means to connect the way they budgeted to the long-term vision and Strategic Plan that Council had developed for the future of the community. Keep an eye on the CPBB blog for further updates. www.ResourceX.net

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Effective Library Internal Communication Is Not Impossible! Libraries Share Tips for Keeping Staff Up to Date, Engaged, and Happy

Super Library Marketing

Attainable: Set goals that are manageable and realistic. Relevant: Create goals that develop your library staff members, serve your community, and connect to your library’s overall strategic plan. Reminders in email, delivered by managers, and in signage in staff areas will help. Remember your calls to action.