Remove Management Remove Press Release Remove Translation
article thumbnail

The Biggest Problem Library’s Face? Reaching New Cardholders! Here’s a 6-step Plan for Growing Your Library User Base

Super Library Marketing

“ In this example, your next step would of course be to translate that message into the language of your target audience. You can do a straight giveaway, where every staff member who manages to recruit a new cardholder is entered to win a prize. You can also learn and practice English in a safe and supportive environment.

article thumbnail

Paid Partnership for the Win! How a Library System Turned a Holiday Tradition Into an Opportunity To Reach New Library Marketing Goals

Super Library Marketing

“We would secure all the available local ad positions during the hour block of holiday specials, which translated to two minutes. It only took one day for the library to receive clearance from station management. The total planning time on our part was about an hour.”

article thumbnail

Current GSE Guarantee Fees Are Too Low to Be Consistent with Regulatory Capital: Does This Mean a Large Increase Is Coming?

The Stoop (NYU Furman Center)

19 This support was translated into extreme lobbying power in Congress, which ensured that the two companies did not lose the subsidies. Specifically: Freddie Mac's earnings press release for full year 2019 (but not since) disclosed that the CCF required, on average during that year, was $52 billion. See their press release.