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“ In this example, your next step would of course be to translate that message into the language of your target audience. You can do a straight giveaway, where every staff member who manages to recruit a new cardholder is entered to win a prize. You can also learn and practice English in a safe and supportive environment.
“We would secure all the available local ad positions during the hour block of holiday specials, which translated to two minutes. It only took one day for the library to receive clearance from station management. The total planning time on our part was about an hour.”
19 This support was translated into extreme lobbying power in Congress, which ensured that the two companies did not lose the subsidies. Specifically: Freddie Mac's earnings pressrelease for full year 2019 (but not since) disclosed that the CCF required, on average during that year, was $52 billion. See their pressrelease.
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