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Market, Message, and Medium: A Library Marketer Shares How She Tackles Promotions in a Time Crunch

Super Library Marketing

I first met Suzanne at the Association of Small and Rural Libraries conference in 2021, where she co-presented on social media. In her role, she coordinates outreach, consults on youth services, helps secure state aid for library construction, manages continuing education for her libraries, and does the marketing.

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Library Marketer Shares Brilliant 4-Step Plan for Getting Press Coverage and Building Personal Relationship With Media

Super Library Marketing

When the Communications Manager role was created at FCPL in 2021 I jumped at the chance to use my skills and experience to promote the library to a wider audience.” She wanted to get press coverage of an interactive display at one of her branches. Like many of you, Leslie is a marketing and communications department of one. The horror!)

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How One Library Marketer Transformed a Library Website: See the Stunning Before and After!

Super Library Marketing

At her library, Megan is a team of one, overseeing all social media, public relations, website development and management, advertising, graphic design, and branding. “I They may also enter through digital ads, social media, or from other places directly to landing pages, but don’t tend the linger.”

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Introducing: The Zencity 360 Comms Toolkit

zencity

This work falls to the communications team – a team tasked with monitoring the 24-hour news cycle and never-ending conversations on social media and, crucially, responding to emerging issues. Publishing Tool Imagine this: You’ve been alerted by Zencity 360 to a peak in negative sentiment around waste management.

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An Up and Down Experience: How One Library Used a Challenge To Educate Their Community About the Freedom To Read

Super Library Marketing

He and his coworker manage all the digital and print promotion for the library, which serves a population of 67,000 residents with four locations. Our local paper ran a story on it from our press release, and they shared their article on their Facebook page, which got a lot of traction. It’s going to be a fun, wild day!

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The Biggest Problem Library’s Face? Reaching New Cardholders! Here’s a 6-step Plan for Growing Your Library User Base

Super Library Marketing

Step 2: Target new audiences with a little money on social media. You can do a straight giveaway, where every staff member who manages to recruit a new cardholder is entered to win a prize. Step 5: Pitch real stories of library cardholders to the media. You don’t have to spend much money to reach your target audience.

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But I’m Not a Writer! 10 Free Tools To Help You With Library Blog Posts, Speeches, Emails, and More.

Super Library Marketing

You’re likely writing blog posts, emails, speeches, press releases, talking points, and more. Maybe you have been thinking about posting less on social media. The Hemingway App led me to change the paragraph to this: Maybe you have been thinking about posting less on social media. Writing is difficult.