This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
I first met Suzanne at the Association of Small and Rural Libraries conference in 2021, where she co-presented on socialmedia. In her role, she coordinates outreach, consults on youth services, helps secure state aid for library construction, manages continuing education for her libraries, and does the marketing.
At her library, Megan is a team of one, overseeing all socialmedia, public relations, website development and management, advertising, graphic design, and branding. “I They may also enter through digital ads, socialmedia, or from other places directly to landing pages, but don’t tend the linger.”
When the Communications Manager role was created at FCPL in 2021 I jumped at the chance to use my skills and experience to promote the library to a wider audience.” She wanted to get press coverage of an interactive display at one of her branches. Like many of you, Leslie is a marketing and communications department of one. The horror!)
He and his coworker manage all the digital and print promotion for the library, which serves a population of 67,000 residents with four locations. Our local paper ran a story on it from our pressrelease, and they shared their article on their Facebook page, which got a lot of traction. It’s going to be a fun, wild day!
This work falls to the communications team – a team tasked with monitoring the 24-hour news cycle and never-ending conversations on socialmedia and, crucially, responding to emerging issues. Publishing Tool Imagine this: You’ve been alerted by Zencity 360 to a peak in negative sentiment around waste management.
Step 2: Target new audiences with a little money on socialmedia. You can do a straight giveaway, where every staff member who manages to recruit a new cardholder is entered to win a prize. Step 5: Pitch real stories of library cardholders to the media. You don’t have to spend much money to reach your target audience.
Not every promotion needs print materials, a pressrelease, or a digital sign. Here’s how it works: Release one or two promotional tactics at the beginning of your promotional cycle, like a socialmedia post and a pressrelease. Free or cheap project management solutions.
The cost is about $500 to air the storytime, but the station helps promote the special through free commercials and placement on the website and socialmedia. It only took one day for the library to receive clearance from station management. In addition to on-air ads, we also run homepage takeovers of WILX.com,” said Trenton.
You’re likely writing blog posts, emails, speeches, pressreleases, talking points, and more. Maybe you have been thinking about posting less on socialmedia. The Hemingway App led me to change the paragraph to this: Maybe you have been thinking about posting less on socialmedia. Writing is difficult.
Honestly, I would never have approved this when I was working as a marketing manager in a library. Because the media found out about the Pennywise clown stalking pedestrians. The clown, and the library, were covered in the press. Google doesn’t catch keywords on PDF or Word document pressreleases posted to a website.
They also do a good chunk of the library’s event programming, managing all adult events that use outside presenters. You can also follow me on the following socialmedia platforms: YouTube Instagram Goodreads LinkedIn TikTok The most successful of those events was a Card Crawl. Mike and the rest of the L.
I asked Sue and her team to share how they managed the final piece of that journey: the communication surrounding the building’s opening. Kristie Leslie is Marketing Manager for Helen Plum. We also sent out pressreleases and got coverage from several local newspapers. I knew I had found my people.”
We organize all of the trending information in your field so you don't have to. Join 40,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content