This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Nicole is now the Communications Coordinator for the Delaware County District Library, a five-branch system with a bookmobile and other outreach services. Much of the work that was overwhelming me had to do with maintaining the website and managing email communications. DCDL serves a population of nearly 166,000 people.
One of the best ways to find your library marketing soulmates… the ones who will nod sympathetically when you talk about how hard it is to get engagement on your socialmedia posts or how your co-workers expect you to make a flyer for every single program is at a conference.
I first met Suzanne at the Association of Small and Rural Libraries conference in 2021, where she co-presented on socialmedia. In her role, she coordinates outreach, consults on youth services, helps secure state aid for library construction, manages continuing education for her libraries, and does the marketing.
Seriously though, in my 25+ years in nonprofit fundraising, I have met many more introverts than extroverts who gravitate toward grant writing and management versus individual donors or special events. And by many, I mean me. You too, maybe? But here’s the trick. INTROVERT ALERT! It was all through email. Follow up promptly.
And when an opening came up in the Outreach Department where I was volunteering, I was encouraged to apply.” From there, I earned my MLIS from Kent State University and have now held numerous positions at the Westerville Public Library – Outreach Associate, Adult Services Librarian, Web Content Librarian, and now as Marketing Manager.”
Promoting your library means you have to balance a number of skills, like creative writing, data analytics, and project management. You may be expecting me to recommend that you always attend sessions in the marketing, communications, or outreach track. Connect with fellow attendees and speakers on socialmedia before you go.
Analytics Assistance for Better Insights AI can process and analyze large datasets from various sources, including socialmedia, surveys, and user interactions. Social Pinpoint’s Analysis Assistant processes large volumes of qualitative, unstructured data in real-time with machine learning.
” Ann is the library’s Marketing and Public Relations Manager. And the dashboards on targeted emailing, socialmedia performance, and Google Analytics are very telling.” Her library recently purchased a bookmobile and is creating a new Outreach department. It’s not hard to market a product you love.”
She’s worked with libraries for 40 years, most recently as manager of the flagship library for Explore York Libraries and Archives She’s been awarded the British Empire Medal for her work with the library. Barbara’s team tried something new this year: a socialmedia campaign to expand the reach of the stories her library is telling.
At her library, Megan is a team of one, overseeing all socialmedia, public relations, website development and management, advertising, graphic design, and branding. “I They may also enter through digital ads, socialmedia, or from other places directly to landing pages, but don’t tend the linger.”
Photo courtesy Cincinnati and Hamilton County Public Library During the pandemic, Claudine Bennet was stuck at home, and trying to adjust to her new role as External Relations Manager at Dayton Metro Library , she came up with a fun game. “At I was searching for their website and socialmedia presence.”
She and several other employees manage all the marketing and public relations for the library. There is a creative meeting with managers and supervisors quarterly where we establish the theme and content for the next issue,” explains Karen. Who will manage the production? Who will the editor be?
Honestly, I would never have approved this when I was working as a marketing manager in a library. Because the media found out about the Pennywise clown stalking pedestrians. Before you know it, you have a compelling piece that you can use to promote your event on socialmedia, in email, and in print.
Use socialmedia platforms like LinkedIn, Facebook, and Instagram to share your projects, and encourage your colleagues to reshare. – Amber Pedigo-Byrd, Manager of Community Engagement and Special Projects at City of League City 4. Its never wise to assume they will know their way around each tool.
My official title is Marketing & Events Coordinator, but I am also the branch manager for our Germantown Hills branch. They managed to hand out nearly all their copies. “We You can also follow me on the following socialmedia platforms: YouTube Instagram Goodreads LinkedIn TikTok
Step 2: Target new audiences with a little money on socialmedia. You can do a straight giveaway, where every staff member who manages to recruit a new cardholder is entered to win a prize. Step 5: Pitch real stories of library cardholders to the media. You don’t have to spend much money to reach your target audience.
Present engagement activities primarily involve surveys conducted by various agencies, while face-to-face grassroots engagement occurs at the local level through offices, established meeting places, or socialmedia where data management and analysis are challenging.
It’s a measurement that local governments can use to understand where they’re doing well, where they need to improve, and more importantly, for performance management. The positive sentiment once again shows how important the role of community outreach is in building resident satisfaction. Colorado Springs, CO.
Back in the aughts, I was a newly hired manager of corporate and foundation relations at a food bank with the directive to aggressively grow grant funding—by at least 25% in my first year. The same is true for socialmedia and other forms of communication. I had to get it done and get it out there.
In the current landscape of municipal management, the shift towards digital engagement tools for managing citizen feedback has become increasingly crucial. Research underscores this evolving dynamic , highlighting the importance of digital platforms in meeting these new expectations of managing citizen feedback.
As the Denton County Transportation Authority’s (DCTA) recent Senior Marketing and Communications Manager, I was tasked with launching and optimizing the marketing and communications plan for the agency’s GoZone microtransit public involvement project in spring 2021.
And they’re active on socialmedia. In fact, three out of every four seniors say they depend on technology to help them manage their lives and to stay in touch with family and friends. In-person outreach is critical to targeting your older population. They readily engage with video chats and content on mobile devices.
By using a digital engagement platform like Social Pinpoint, consultations like this can be run concurrently or consecutively at a very hyperlocal level to scale engagement. These spaces can be built out to discuss and help local governments manage the process in an agreeable timeline, collaboratively with their communities.
An interview with Kelly Adams, Communication and Education Supervisor, and Smokey Solis, Communication and Education Specialist, Oklahoma Department of Wildlife Conservation In 2020, the Oklahoma Department of Wildlife Conservation adopted a unique — and often delightfully irreverent — approach to its use of socialmedia.
In 2020, the Oklahoma Department of Wildlife Conservation adopted a unique — and often delightfully irreverent — approach to its use of socialmedia. The digital outreach works, and it’s a model for other agencies. As socialmedia started to grow, we started to realize this is a legitimate communication platform.”.
Leverage collaboration tools like Trello for project management, Google Drive for document sharing, and Slack for communication to streamline your grant team’s workflow and keep everyone on the same page. When researching grantmakers, look for common connections through LinkedIn and other socialmedia tools.
EMPDC was created by the Barry Administration to be a CDC and to take over management of the market, but vendors and other stakeholders fought the idea, and the market remained managed by the city--for a time by a putative nonprofit--with different spaces, like North Hall (arts) and Sunday under the shed run by different entities.
Brianna Haufman is the Marketing and Communications Manager at Winter Park Library. Like many of you, the Winter Park Library Communications Team manages a range of projects such as fundraising appeals, socialmedia, newsletters, an annual gala, and more. So, I asked Jody to share with my readers.
Each month, there are several events planned on a whole range of topics from AI to socialmedia to video and working with influencers. This series includes sessions on customer engagement, socialmedia marketing, video marketing, web analytics, email marketing, content marketing, search engine optimization, geo-targeting, and more.
We organize all of the trending information in your field so you don't have to. Join 40,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content