The Biggest Problem Library’s Face? Reaching New Cardholders! Here’s a 6-step Plan for Growing Your Library User Base
Super Library Marketing
MARCH 4, 2024
You can do a straight giveaway, where every staff member who manages to recruit a new cardholder is entered to win a prize. Instead of sending out a generic press release about the benefits of a library card, send your media contacts a pre-written story of a real person who got help with a real problem at the library.
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