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The Behind-the-Scenes Story of How One Libary Marketing Team Executed a Grand Opening of Epic Proportions for Their New Library Building

Super Library Marketing

It took another 17 years for the library to secure the funding and property they needed for the construction and operation of a new facility. There was an upside to this approach: the new building could be constructed without interruption to day-to-day operations. We recruited believers to help fundraise for lawn signs and ads.