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The Behind-the-Scenes Story of How One Libary Marketing Team Executed a Grand Opening of Epic Proportions for Their New Library Building

Super Library Marketing

I asked Sue and her team to share how they managed the final piece of that journey: the communication surrounding the building’s opening. Kristie Leslie is Marketing Manager for Helen Plum. We recruited believers to help fundraise for lawn signs and ads. Now, four years later, the new Helen Plum Library is finally open.