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If you’re like me, you do some strategicplanning when you go on a trip. Marketing for a library works best when the promotions are tied to a library’s overall strategicplan. What is the difference between a strategicplan and a marketing plan? It’s even got its own website and fan club.
Your original content, like blog posts, videos, newsletters, and socialmedia posts that talk about what your library offers and how your library helps your community, must be as engaging as possible. Shouldn’t you take every opportunity to engage your followers with your library’s stuff? That would be ideal.
We must make print collateral, send emails, schedule socialmedia posts, attend meetings, make press releases, do outreach events, and then attend more meetings. We don’t give our employees the time to work through strategicplanning. We should be proud of: Our socialmediaengagement. You can help.
We are in the enviable position of collaborating with hundreds of organizations worldwide and innovating together to drive community and stakeholder engagement forward. Our clients range from local and state governments to industry and nonprofits that use and rely on engagement in their decision-making processes.
Zencity takes a dual approach to community engagement: First, it increases active participation through both topic-specific and resident satisfaction surveys that are distributed online, reaching members of the community that wouldn’t otherwise engage. The post Community Engagement for City Budgeting appeared first on Zencity.
Relevant: Create goals that develop your library staff members, serve your community, and connect to your library’s overall strategicplan. It will also prompt you to reflect on how your plan is progressing, and change direction if you encounter any issues. Attainable: Set goals that are manageable and realistic.
Explain Your StrategicPlan An infographic is an engaging way to easily explain the complex information contained in most library strategicplans. This will demonstrate how the library actively engages with the community, which builds trust and awareness.
Greening programs support the systematic upkeep of vacant lots and may include activities such as obtaining professional mowing services or engaging residents to purchase and maintain side lots, mow community lots, plant gardens, or create pocket parks. Resident engagement in greening is one such approach.
Consider engaging on other socialmedia platforms where your prospective clients may be present, sharing valuable content that showcases your expertise. Attend industry events, join professional associations, and engage with potential clients on socialmedia. Network, Network, Network!
Priority Based Business Planning and Budgeting – Strathcona County’s PBB budget process provides a tool for allocating resources within a broader and all encompassing StrategicPlan and Business Planning framework. We believe it is only possible to achieve this goal if we have an engaged and empowered community.
For example, the Queens Library’s strategicplan specifically says, “The borough is growing older, with its elderly population projected to increase by more than 30% by 2040.” And they’re active on socialmedia. They readily engage with video chats and content on mobile devices.
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