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Watch this video now #LibraryMarketingShow, episode 278 I have a warning about how artificial intelligence may impact the performance of your socialmedia platform metrics. You can also follow me on the following socialmedia platforms: YouTube LinkedIn Bluesky Instagram TikTok Goodreads
Nowadays, Siobhan is the Community Engagement Librarian at Barrington Public Library. My goal with our April Fools’ pranks has always been to show the library as a fun and innovative place and to get attention on socialmedia.” The socialmedia posts garner a lot of comments. She also runs programs.
Socialmedia is a critical aspect of the 2024 election in different ways from years prior. This is due to younger generation voters engaging on platforms like X, Instagram and TikTok, and with half of all U.S. adults saying they at least sometimes get news via socialmedia, according to a 2023 Pew Research Center survey.
In this case, predicting community engagement trends for 2025. Our role allows us to attend industry events and speak with current customers to learn more about community engagement. As we move into 2025, here are five community engagement trends that we think will make a huge impact for the next 12 months.
This is the fifth installment in my series on socialmedia best practices for libraries in 2023. Instagram is the fourth most active socialmedia platform, behind Facebook, YouTube, and WhatsApp. Engagement rates continue to be highest for Instagram accounts with fewer than 10,000 followers.
This is the first installment in my series on socialmedia best practices for libraries in 2023. Finally, according to Adweek, LinkedIn is the second most trusted socialmedia platform. Toledo Lucas County Public Library saw great engagement on this informative LinkedIn post. Constant engagement is important.
This past summer, the Office of Management and Budget and the General Services Administration issued a challenge : Create a toolkit of effective approaches to increase public participation and community engagement in government. Evaluating results and continually learning Evaluations are crucial for improving public engagement.
When it comes to engaging with the public, socialmedia is often a first instinct for many government officials. In fact, according to TechCrunch, 62% of adults now get their news from socialmedia.
This is the second installment in my series on socialmedia best practices for libraries in 2023. Facebook remains the single most popular socialmedia platform for libraries. According to Statista , Facebook is the largest socialmedia platform in the world, with more than two billion users.
Watch this video now #LibraryMarketing Show, episode 260 A fascinating new report may help your library decide which socialmedia platforms you should use to post content specifically aimed at your youngest readers! You can also follow me on the following socialmedia platforms: YouTube Instagram Goodreads LinkedIn TikTok
I oversee our community engagement, socialmedia, most publications, and other marketing and public relations duties.” “I I look at our socialmedia accounts as an avenue for advertising, so most of our posts are program and event promotion and photos, and promotion of our eMedia and materials.” She uses email.
Inclusive community engagement is more than just a strategyits a cornerstone of meaningful connections and shared progress. To ensure that all residents had the opportunity to contribute, Glen Eira tailored various engagement activities to specific age groups. Dive in and discover how inclusivity drives impactful and lasting change.
For the past six years, she’s been the outreach, engagement, and marketing consultant at the Southern Adirondack Library System. But Erica is responsible for the system’s monthly newsletter and socialmedia promotion. And her work on social is drawing praise from fellow library marketers.
This is the third installment in my series on socialmedia best practices for libraries in 2023. Many libraries just didn’t have the staff time to commit to creating engaging, short-form video content. It is the socialmedia network that users in the U.S. The complete guide includes tips for: LinkedIn.
In my many years of personal and professional socialmedia use, I’ve never gone viral. They are part of every socialmedia platform’s algorithm. Other factors that can impact the engagement of your library’s Reels. Going viral on socialmedia is like winning the lottery. Until two weeks ago.
With more than 3,500 participants from 140 countries, 21,000 online viewers, and 65,000-plus social-mediaengagements, the summit was a testament to the commitment of global healthcare leaders to addressing health inequities and improving patient outcomes.
Respondents said they would study more if their materials matched the style and convenience of socialmedia apps they interact with daily. SHARPEN blends a socialmedia-inspired, mobile-first design with trusted content built specifically to align with popular college courses. What does the SHARPEN app do for students?
In todays landscape, having an online community engagement platform is essential to connect with your residents, gather feedback, and involve members in decision-making. However, simply having a community engagement platform isnt enough. These six tips will help you increase visibility and engagement for your projects.
To gain a deeper understanding of this issue, we need to examine the multiple streams of data inundating real-time crime centers, including body and patrol vehicle cameras, traffic cameras, private commercial cameras, news reports, weather updates, 911 and 311 calls, socialmedia feeds and law enforcement databases.
In todays digital-first world, local governments must effectively leverage socialmedia to engage with their communities, enhance transparency, and build trust. Our recent Zencity Impact webinar, featuring experts from October SocialMedia, the City of Source
Artificial intelligence (AI) is already being used in community engagement across various industries and sectors. The intersection of AI and community engagement offers a promising horizon. And, it’s poised to have a significant impact on community engagement.
Are you taking advantage of socialmedia to promote your online community engagement efforts? From keeping your community informed on your newest projects, promoting opportunities to participate, or closing the loop – socialmedia can be incredibly helpful. What is SocialMediaEngagement?
This is the fourth installment in my series on socialmedia best practices for libraries in 2023. That will increase views and engagement for your channel. And speaking of action, be sure you have a call to action to drive those engagement metrics. That can help you create more engaging videos! More Advice.
Agencies need to ensure services are available through whatever channels constituents prefer, whether that’s the web, email, socialmedia or text messaging.
Watch this video The #LibraryMarketing Show, Episode 188 I admit it… sometimes, when I hear a marketer use the word “engagement,” I sigh. Community engagement. Patron engagement. Email engagement. We throw that term around quite a bit. And lately, I’ve been thinking what does that actually mean?
Photo courtesy of the Cincinnati and Hamilton County Public Library This is the fifth installment in the 2024 series of socialmedia guides for libraries. LinkedIn is my favorite socialmedia platform, personally and professionally. But I am here to tell you that audiences on LinkedIn are engaged and active.
Photo courtesy Cincinnati and Hamilton County Public Library This is the fourth installment in the 2024 series of socialmedia guides for libraries. YouTube for Libraries YouTube remains the third most popular socialmedia platform for libraries, according to the 2023 Super Library Marketing Survey. Stay tuned!
Recent Partnership polling suggests that an effective use of socialmedia may help rebuild trust in government among young people, a key to recruiting the next generation of public servants to solve our nation’s pressing challenges. However, among those 18–24, this number jumped to 18%.
Photo courtesy Cincinnati and Hamilton County Public Library This is the second in the 2024 series of socialmedia guides for libraries. Instagram for libraries Instagram is the second most popular socialmedia platform for library marketing. These engagement stats come from SocialPilot. percent engagement rate.
You can also follow me on the following socialmedia platforms: Twitter YouTube Instagram Goodreads LinkedIn TikTok S ubscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.
Twitter is the 7 th most popular socialmedia platform worldwide and has far fewer users worldwide than any other social network we’ve covered in the recent SocialMedia Guide for Libraries. But I’d also focus on the positive – leaving socialmedia platforms can be incredibly liberating. “But
Your original content, like blog posts, videos, newsletters, and socialmedia posts that talk about what your library offers and how your library helps your community, must be as engaging as possible. Shouldn’t you take every opportunity to engage your followers with your library’s stuff? That would be ideal.
For instance, it is well-documented that socialmedia can exacerbate mental health problems. Choose an offline activity — maybe something outdoors — to engage in when you feel like you’ve had too much screen time or the wrong type. Mindfulness in what we allow to affect us can help. If you enjoy it, make it a priority each week.
Photo courtesy Cincinnati and Hamilton County Public Library This is the third in the 2024 series of socialmedia guides for libraries. These engagement stats come from SocialPilot and Influencer Marketing Hub. The average engagement rate on TikTok is a whopping 4.25 The average engagement rate on TikTok is a whopping 4.25
The woman represents public Wi-Fi, and the video is her library’s creative, engaging announcement that Wi-Fi is now available outside of the library building and in the parking lots. Most computers and many socialmedia apps now come with built-in video editing tools,” she pointed out. For Rachel, it’s… “Socialmedia!
If you’ve been following NRPA on socialmedia, you may already be familiar with my guest today via some very fun, informational, and engaging Instagram reels that have been gracing your feeds for the last few months.
The IFLA Local History and Genealogy Section of the International Federation of Library Associations and Institutions (IFLA) invites proposals for papers highlighting innovative local history and genealogy projects and activities developed via socialmedia channels. This event will be held online on August 23 at 16.00
Some are seeing your socialmedia posts. Then I take those lines and I post them across my socialmedia channels and in my emails. So you can take each of the points on that infographic and create separate socialmedia posts. Step three: Share on your social channels. Your community is diverse.
Socialmedia has the power to positively impact civic engagement. It is an opportunity for local governments to increase engagement, to get more equitable community feedback and reach more residents, and to help build trust with the community by more easily meeting them where they are. What is digital civic engagement?
Use the hashtag #NationalParkWeek to celebrate on socialmedia. NPS.gov and the NPS app provide information about every national park, and the trip planning guide can also help you plot out your adventures. In honor of National Park Week, here are a few GovLoop staff members at national parks across the U.S. Favorite
The Law Library Victoria has an outstanding socialmedia presence. For special libraries on socialmedia I would say look at related organizations in your field, see what they are doing and what their audiences respond well to,” advised Renee. It’s very popular, and the focus is more on general engagement.
Barbara’s team tried something new this year: a socialmedia campaign to expand the reach of the stories her library is telling. And if you think people aren’t interested in socialmedia posts about an annual review, you would be wrong. “We percent engagement rate compared to 2.5 So, it did engage with people.
Engaging online increases participation rates. Online digital platforms such as socialmedia have helped foster this. The post How engaging online increases participation appeared first on Social Pinpoint - A Place to Engage Your Community. If you only interact with one group then you’ll miss out on.
Know When Engagement Matters (and Doesn’t) Agencies develop many digital tools for constituent engagement, but sometimes the best response is…silence. According to Summer Xiao , Deputy CIO in Houston’s Project Management Office, “The public actually doesn’t want to engage with you.” How do we get more feedback?
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