This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Watch this video now #LibraryMarketingShow, episode 278 I have a warning about how artificial intelligence may impact the performance of your socialmedia platform metrics. You can also follow me on the following socialmedia platforms: YouTube LinkedIn Bluesky Instagram TikTok Goodreads
Nowadays, Siobhan is the Community Engagement Librarian at Barrington Public Library. My goal with our April Fools’ pranks has always been to show the library as a fun and innovative place and to get attention on socialmedia.” The socialmedia posts garner a lot of comments. She also runs programs.
Socialmedia is a critical aspect of the 2024 election in different ways from years prior. This is due to younger generation voters engaging on platforms like X, Instagram and TikTok, and with half of all U.S. adults saying they at least sometimes get news via socialmedia, according to a 2023 Pew Research Center survey.
In this case, predicting community engagement trends for 2025. Our role allows us to attend industry events and speak with current customers to learn more about community engagement. As we move into 2025, here are five community engagement trends that we think will make a huge impact for the next 12 months.
This is the final part of a series on socialmedia best practices for libraries in 2023. Well, this is the most difficult section of the 2023 socialmedia guide to write. Twitter is the 15th most popular socialmedia platform in the world, as measured by active monthly users. Twitter for Libraries.
This is the fifth installment in my series on socialmedia best practices for libraries in 2023. Instagram is the fourth most active socialmedia platform, behind Facebook, YouTube, and WhatsApp. Engagement rates continue to be highest for Instagram accounts with fewer than 10,000 followers.
This is the first installment in my series on socialmedia best practices for libraries in 2023. Finally, according to Adweek, LinkedIn is the second most trusted socialmedia platform. Toledo Lucas County Public Library saw great engagement on this informative LinkedIn post. Constant engagement is important.
This past summer, the Office of Management and Budget and the General Services Administration issued a challenge : Create a toolkit of effective approaches to increase public participation and community engagement in government. Evaluating results and continually learning Evaluations are crucial for improving public engagement.
Watch this video now #LibraryMarketing Show, episode 260 A fascinating new report may help your library decide which socialmedia platforms you should use to post content specifically aimed at your youngest readers! You can also follow me on the following socialmedia platforms: YouTube Instagram Goodreads LinkedIn TikTok
When it comes to engaging with the public, socialmedia is often a first instinct for many government officials. In fact, according to TechCrunch, 62% of adults now get their news from socialmedia.
This is the second installment in my series on socialmedia best practices for libraries in 2023. Facebook remains the single most popular socialmedia platform for libraries. According to Statista , Facebook is the largest socialmedia platform in the world, with more than two billion users.
I oversee our community engagement, socialmedia, most publications, and other marketing and public relations duties.” “I I look at our socialmedia accounts as an avenue for advertising, so most of our posts are program and event promotion and photos, and promotion of our eMedia and materials.” She uses email.
For the past six years, she’s been the outreach, engagement, and marketing consultant at the Southern Adirondack Library System. But Erica is responsible for the system’s monthly newsletter and socialmedia promotion. And her work on social is drawing praise from fellow library marketers.
Inclusive community engagement is more than just a strategyits a cornerstone of meaningful connections and shared progress. To ensure that all residents had the opportunity to contribute, Glen Eira tailored various engagement activities to specific age groups. Dive in and discover how inclusivity drives impactful and lasting change.
In my many years of personal and professional socialmedia use, I’ve never gone viral. They are part of every socialmedia platform’s algorithm. Other factors that can impact the engagement of your library’s Reels. Going viral on socialmedia is like winning the lottery. Until two weeks ago.
This is the third installment in my series on socialmedia best practices for libraries in 2023. Many libraries just didn’t have the staff time to commit to creating engaging, short-form video content. It is the socialmedia network that users in the U.S. The complete guide includes tips for: LinkedIn.
You can also follow me on the following socialmedia platforms: YouTube LinkedIn Bluesky Instagram TikTok Goodreads Subscribe to this blog, and youll receive an email whenever I post. To do that, enter your email address. Then, click the Follow button in the lower left-hand corner of the page.
With more than 3,500 participants from 140 countries, 21,000 online viewers, and 65,000-plus social-mediaengagements, the summit was a testament to the commitment of global healthcare leaders to addressing health inequities and improving patient outcomes.
Respondents said they would study more if their materials matched the style and convenience of socialmedia apps they interact with daily. SHARPEN blends a socialmedia-inspired, mobile-first design with trusted content built specifically to align with popular college courses. What does the SHARPEN app do for students?
In todays landscape, having an online community engagement platform is essential to connect with your residents, gather feedback, and involve members in decision-making. However, simply having a community engagement platform isnt enough. These six tips will help you increase visibility and engagement for your projects.
To gain a deeper understanding of this issue, we need to examine the multiple streams of data inundating real-time crime centers, including body and patrol vehicle cameras, traffic cameras, private commercial cameras, news reports, weather updates, 911 and 311 calls, socialmedia feeds and law enforcement databases.
This is the fourth installment in my series on socialmedia best practices for libraries in 2023. That will increase views and engagement for your channel. And speaking of action, be sure you have a call to action to drive those engagement metrics. That can help you create more engaging videos! More Advice.
Artificial intelligence (AI) is already being used in community engagement across various industries and sectors. The intersection of AI and community engagement offers a promising horizon. And, it’s poised to have a significant impact on community engagement.
Are you taking advantage of socialmedia to promote your online community engagement efforts? From keeping your community informed on your newest projects, promoting opportunities to participate, or closing the loop – socialmedia can be incredibly helpful. What is SocialMediaEngagement?
Photo courtesy of the Cincinnati and Hamilton County Public Library This is the first in the 2024 series of socialmedia guides for libraries. Facebook for libraries Once again, Facebook remains the single most popular socialmedia platform for libraries. These engagement statistics come from Hubspot and SocialPilot.
Watch this video The #LibraryMarketing Show, Episode 188 I admit it… sometimes, when I hear a marketer use the word “engagement,” I sigh. Community engagement. Patron engagement. Email engagement. We throw that term around quite a bit. And lately, I’ve been thinking what does that actually mean?
In todays digital-first world, local governments must effectively leverage socialmedia to engage with their communities, enhance transparency, and build trust. Our recent Zencity Impact webinar, featuring experts from October SocialMedia, the City of Source
Agencies need to ensure services are available through whatever channels constituents prefer, whether that’s the web, email, socialmedia or text messaging.
Photo courtesy of the Cincinnati and Hamilton County Public Library This is the fifth installment in the 2024 series of socialmedia guides for libraries. LinkedIn is my favorite socialmedia platform, personally and professionally. But I am here to tell you that audiences on LinkedIn are engaged and active.
Photo courtesy Cincinnati and Hamilton County Public Library This is the fourth installment in the 2024 series of socialmedia guides for libraries. YouTube for Libraries YouTube remains the third most popular socialmedia platform for libraries, according to the 2023 Super Library Marketing Survey. Stay tuned!
With interactive and visual content being consistently preferred over traditional, text-based, or static media, it is no surprise that video content should be prioritized. According to a study republished by Forbes , “91% of consumers now prefer visual content over traditional, text-based or static media.”
You can also follow me on the following socialmedia platforms: Twitter YouTube Instagram Goodreads LinkedIn TikTok S ubscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.
Photo courtesy Cincinnati and Hamilton County Public Library This is the second in the 2024 series of socialmedia guides for libraries. Instagram for libraries Instagram is the second most popular socialmedia platform for library marketing. These engagement stats come from SocialPilot. percent engagement rate.
Your original content, like blog posts, videos, newsletters, and socialmedia posts that talk about what your library offers and how your library helps your community, must be as engaging as possible. Shouldn’t you take every opportunity to engage your followers with your library’s stuff? That would be ideal.
Recent Partnership polling suggests that an effective use of socialmedia may help rebuild trust in government among young people, a key to recruiting the next generation of public servants to solve our nation’s pressing challenges. However, among those 18–24, this number jumped to 18%.
Twitter is the 7 th most popular socialmedia platform worldwide and has far fewer users worldwide than any other social network we’ve covered in the recent SocialMedia Guide for Libraries. But I’d also focus on the positive – leaving socialmedia platforms can be incredibly liberating. “But
Photo courtesy Cincinnati and Hamilton County Public Library This is the third in the 2024 series of socialmedia guides for libraries. These engagement stats come from SocialPilot and Influencer Marketing Hub. The average engagement rate on TikTok is a whopping 4.25 The average engagement rate on TikTok is a whopping 4.25
Some are seeing your socialmedia posts. Then I take those lines and I post them across my socialmedia channels and in my emails. So you can take each of the points on that infographic and create separate socialmedia posts. Step three: Share on your social channels. Your community is diverse.
For instance, it is well-documented that socialmedia can exacerbate mental health problems. Choose an offline activity — maybe something outdoors — to engage in when you feel like you’ve had too much screen time or the wrong type. Mindfulness in what we allow to affect us can help. If you enjoy it, make it a priority each week.
You can also follow me on the following socialmedia platforms: YouTube Instagram Goodreads LinkedIn TikTok S ubscribe to this blog and youll receive an email whenever I post. To do that, enter your email address. Then click on the Follow button in the lower left-hand corner of the page.
The woman represents public Wi-Fi, and the video is her library’s creative, engaging announcement that Wi-Fi is now available outside of the library building and in the parking lots. Most computers and many socialmedia apps now come with built-in video editing tools,” she pointed out. For Rachel, it’s… “Socialmedia!
Barbara’s team tried something new this year: a socialmedia campaign to expand the reach of the stories her library is telling. And if you think people aren’t interested in socialmedia posts about an annual review, you would be wrong. “We percent engagement rate compared to 2.5 So, it did engage with people.
If you’ve been following NRPA on socialmedia, you may already be familiar with my guest today via some very fun, informational, and engaging Instagram reels that have been gracing your feeds for the last few months.
The IFLA Local History and Genealogy Section of the International Federation of Library Associations and Institutions (IFLA) invites proposals for papers highlighting innovative local history and genealogy projects and activities developed via socialmedia channels. This event will be held online on August 23 at 16.00
We organize all of the trending information in your field so you don't have to. Join 40,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content