Remove Engagement Remove Press Release Remove Social Media
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Save Time and Reach Your Whole Audience With an Incredible Trick! (Includes Guide and an Example You Can Steal)

Super Library Marketing

Some are seeing your social media posts. Then I take those lines and I post them across my social media channels and in my emails. So you can take each of the points on that infographic and create separate social media posts. Step three: Share on your social channels. Your community is diverse.

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An Up and Down Experience: How One Library Used a Challenge To Educate Their Community About the Freedom To Read

Super Library Marketing

The primary goal was to engage readers and encourage them to check out library materials. Patrick and his team promoted the challenge using a press release, a graphic for our website carousel, scheduled social media posts, and the library’s e-newsletter. “The experience itself was up and down,” remembers Patrick.

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Library Marketer Shares Brilliant 4-Step Plan for Getting Press Coverage and Building Personal Relationship With Media

Super Library Marketing

She wanted to get press coverage of an interactive display at one of her branches. I typically write formal press releases for big series, special events, and major announcements,” explains Leslie. But for this branch-specific engagement program, I thought an informal email might be more personal and effective.” “I

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Introducing: The Zencity 360 Comms Toolkit

zencity

This work falls to the communications team – a team tasked with monitoring the 24-hour news cycle and never-ending conversations on social media and, crucially, responding to emerging issues. Plan, draft, schedule, and publish posts across your social media platforms. We’ve embedded ChatGPT into our platform.

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I Spent 3 Hours in a Room Full of Curious and Committed Library Staff: Here Are the 4 Things I Learned From Them!

Super Library Marketing

We must make print collateral, send emails, schedule social media posts, attend meetings, make press releases, do outreach events, and then attend more meetings. Difficulty getting people to take an action, like place a hold or register for a program after they engage with marketing. We are all doing too much.

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How To Create a Marketing Plan for an Entire Year Even if Your Library’s Strategic Plan Sucks or Is Non-Existent!

Super Library Marketing

Your marketing goal might be: Increase the participation in our library’s 3rd-grade reading program by 25 percent within the next 12 months, as measured by the number of 3rd-grade students enrolled and actively engaging with the program materials and resources. Step 2: Write down what you know about the community you serve.

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Paid Partnership for the Win! How a Library System Turned a Holiday Tradition Into an Opportunity To Reach New Library Marketing Goals

Super Library Marketing

The cost is about $500 to air the storytime, but the station helps promote the special through free commercials and placement on the website and social media. The larger pool of people we can engage with the greater chance we have to convert them to users of the library. Specifically, Trenton had three main goals.