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Professional government employees are vital partners for these officials and do [or should do] the day-to-day operations of the government, procure products and services, supervise, develop budgets for programs and execute tactics outlined in strategy put forth in part by our electedofficials. Campbell, C., & Peters, B.
This holistic approach helps to provide electedofficials and other decision-makers with a "new lens" through which to frame better-informed financial and budgeting decisions and helps ensure that a community is able to identify and preserve those programs and services that are most highly valued.
One of my earliest pieces " Town-City branding or "We are all destination managers now" " (2005) was later expanded into the concept of a city's electedofficials and stakeholders are its brand managers in commercial district revitalization framework plans I wrote in 2008 for Cambridge, Maryland, and Brunswick, Georgia.
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