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Your Library Promotions Are Probably Missing One Essential Step for Success. No Sweat! ? Here’s How To Fix It. Plus: A Challenge!

Super Library Marketing

Where to start with goal setting for library promotions Your marketing goals should align with and support your library’s overall strategic goals. For example, let’s say your library’s strategic plan includes an objective to improve the kindergarten readiness of children in your service area.

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Survey Says: A Midwestern Library Marketer Shares Her Library’s Secrets for Uncovering Patron Motivations

Super Library Marketing

MRL was looking for data to help the library create a five-year strategic plan. It was difficult to formulate the questions while keeping in mind the end goal of having data we could use to formulate the BIG Strategic Plan,” confesses Jenie. We canvased apartments, churches, and social groups too.”

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Time Well Spent: How One Library Marketing Team Analyzes Metrics and Uses That Data To Prove Their Value

Super Library Marketing

I work closely with our director, and fortunately, our library did a strategic plan two years ago. And the dashboards on targeted emailing, social media performance, and Google Analytics are very telling.” You can also follow me on the following social media platforms: YouTube Instagram Goodreads LinkedIn TikTok

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10 New Infographic Ideas To Prove the Value and Power of Your Library

Super Library Marketing

Explain Your Strategic Plan An infographic is an engaging way to easily explain the complex information contained in most library strategic plans. Bonus tip : For accessibility of your infographic, create a downloadable alt-text document for the infographic. Here’s an example from EBSCO.

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Resident Engagement in Vacant Lot Greening: Empowering Communities for Neighborhood Revitalization

Center for Community Progress

Click here to download the full chapter and read more insights on tackling vacancy and abandonment from the nation’s leading experts. Approximately 15 percent of US cities consist of vacant land. Sing , Bernadette C. Hohl , and Marc. It was much less common overall for organizations to involve residents in their work.

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2024 Trends for Online Community Engagement

Social Pinpoint

Today, organizations are receiving larger data sets, not just from traditional in-person activities, but also digitally from platforms like Social Pinpoint and social media. We’ve seen many Social Pinpoint users leverage private projects to create mini-collaboration and empowerment spaces that are specific to one issue or group.