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10 Ways to Improve Your Social Media Strategy and Boost Community Engagement Promotion

Social Pinpoint

Are you taking advantage of social media to promote your online community engagement efforts? From keeping your community informed on your newest projects, promoting opportunities to participate, or closing the loop – social media can be incredibly helpful. What is Social Media Engagement?

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An Introvert’s Top 3 Tips for Approaching Grant-making Foundations

DH Leonard Consulting & Grant Writing Services

Carefully research the foundation through subscription databases, their website, 990s, professional contacts, and their social media posts—make sure it’s a solid fit with their focus areas, giving amounts, geographic areas of giving, etc. INTROVERT ALERT! It was all through email. Invite them to subscribe to the agency’s newsletter.

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Customer Service Is Helpful: How One Library Scores Big Promotional Points by Being Friendly

Super Library Marketing

Meghan now works as the Outreach and Reference librarian for The University of the District of Columbia. I used a series of formal and informal interviews, space assessment, and document review to get a handle on what people thought about the library,” explained Meghan. Instead, I see our outreach as relationship building.

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Time Well Spent: How One Library Marketing Team Analyzes Metrics and Uses That Data To Prove Their Value

Super Library Marketing

And the dashboards on targeted emailing, social media performance, and Google Analytics are very telling.” Her team uses many tools to create reports and analyze monthly metrics, including their email dashboard, social media scheduling platform, and website analytics dashboard. Their importance cannot be overstated.”

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Turn Library Promotions on Their Head with This Surefire Yet Simple Way To Capture Attention

Super Library Marketing

Put all the quotes you want to use into your document. Before you know it, you have a compelling piece that you can use to promote your event on social media, in email, and in print. Google doesn’t catch keywords on PDF or Word document press releases posted to a website. Focus on the characters, not the library.

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How To Create a Marketing Plan for an Entire Year Even if Your Library’s Strategic Plan Sucks or Is Non-Existent!

Super Library Marketing

A strategic plan defines targets and objectives for the entire library organization, including facilities, human resources, reader services, youth services, outreach, and more. Accurately document the results of every promotion you do. What is the difference between a strategic plan and a marketing plan? That’s okay!

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Perfection is the Enemy of Successful Grant Writing

DH Leonard Consulting & Grant Writing Services

With supportive management and coworkers, solid programs filling demonstrated needs, and documented outcomes, I was off to the grant-seeking races for larger private and corporate foundations grant opportunities and competitive awards cycles. The same is true for social media and other forms of communication.