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How One Library Marketer Advocated for (and Got) an Additional Promotional Staff Member

Super Library Marketing

Nicole is now the Communications Coordinator for the Delaware County District Library, a five-branch system with a bookmobile and other outreach services. That meant her original Communications Specialist could focus on print communications and social media. DCDL serves a population of nearly 166,000 people.

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Community Engagement Trends for 2025

Social Pinpoint

Local councils and state agencies are increasingly using targeted outreach, accessible digital engagement platforms, and culturally appropriate methods to reach underrepresented groups. Digital tools, such as engagement platforms and even social media, is being used to reach a wider audience.

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Market, Message, and Medium: A Library Marketer Shares How She Tackles Promotions in a Time Crunch

Super Library Marketing

I first met Suzanne at the Association of Small and Rural Libraries conference in 2021, where she co-presented on social media. In her role, she coordinates outreach, consults on youth services, helps secure state aid for library construction, manages continuing education for her libraries, and does the marketing.

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An Introvert’s Top 3 Tips for Approaching Grant-making Foundations

DH Leonard Consulting & Grant Writing Services

Carefully research the foundation through subscription databases, their website, 990s, professional contacts, and their social media posts—make sure it’s a solid fit with their focus areas, giving amounts, geographic areas of giving, etc. INTROVERT ALERT! It was all through email. Invite them to subscribe to the agency’s newsletter.

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The Clever yet Simple Trick One Library Marketer Uses To Remind Her Community of All Her Library Offers Every Day of the Year!

Super Library Marketing

My official title is Marketing & Events Coordinator, but I am also the branch manager for our Germantown Hills branch. I oversee all adult programming at our branches, and I coordinate with our Youth Services Librarian/Assistant Director on teen programming. Many staff members do double- or sometimes triple-duty.” “My

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How To Create a Marketing Plan for an Entire Year Even if Your Library’s Strategic Plan Sucks or Is Non-Existent!

Super Library Marketing

A strategic plan defines targets and objectives for the entire library organization, including facilities, human resources, reader services, youth services, outreach, and more. Planning a calendar for a full year makes it easy to coordinate promotions across channels. Step 3: Create a list of all your tactics and assets.

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San Antonio Deepens Trust With Constituents

GovLoop

Through SASpeakUp, they provided numerous channels for input, including a website, social media and in-person meetups. Besides being inefficient, this made it difficult for the city to coordinate communications across departments. ” For more ideas on how agencies are improving their outreach, download the guide.