Survey Says: A Midwestern Library Marketer Shares Her Library’s Secrets for Uncovering Patron Motivations
Super Library Marketing
SEPTEMBER 11, 2023
Jenie now works as Marketing and Communications Manager for the library. This year, she co-led a team of five people during a major project: a survey of their community. MRL was looking for data to help the library create a five-year strategic plan. We canvased apartments, churches, and social groups too.”
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