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Passport to Success: How One Intrepid Library Marketer Hatched a Plan To Bring People Back to the Library

Super Library Marketing

Rebecca Kilde is the communication and marketing coordinator for IFLS Library System in western Wisconsin. Rebecca put her background in graphic design to work, creating a logo, a public-facing landing page on the system website, the passport, and marketing collateral. “We Simplicity is key, she said.

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2021 Spotlight: The U.S. Cities with the Most Satisfied Residents

zencity

When we think about resident feedback, oftentimes negative feedback comes to mind: complaints about sanitation, unhappiness with police-community relations, or the mishandling of public communications. But the positive feedback a city receives is just as important as its negative feedback.