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Library Marketer Shares Brilliant 4-Step Plan for Getting Press Coverage and Building Personal Relationship With Media

Super Library Marketing

When the Communications Manager role was created at FCPL in 2021 I jumped at the chance to use my skills and experience to promote the library to a wider audience.” Like many of you, Leslie is a marketing and communications department of one. She wanted to get press coverage of an interactive display at one of her branches.

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Introducing: The Zencity 360 Comms Toolkit

zencity

One of the most common challenges shared with us by our local government partners is around communication efforts. First, the need to communicate effectively and compellingly. We are here to augment your communication efforts with a suite of new Zencity tools to make Comms work more efficient, effective, and impactful.

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Save Time and Reach Your Whole Audience With an Incredible Trick! (Includes Guide and an Example You Can Steal)

Super Library Marketing

Your community is diverse. Some are seeing your social media posts. Then I take those lines and I post them across my social media channels and in my emails. Let’s say you’ve created an infographic to communicate the value of your library in the past year. Step three: Share on your social channels.

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I Spent 3 Hours in a Room Full of Curious and Committed Library Staff: Here Are the 4 Things I Learned From Them!

Super Library Marketing

This was the first-ever pre-conference workshop for the Library Marketing and Communications Conference , which returned in all its in-person glory. We must make print collateral, send emails, schedule social media posts, attend meetings, make press releases, do outreach events, and then attend more meetings.

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Paid Partnership for the Win! How a Library System Turned a Holiday Tradition Into an Opportunity To Reach New Library Marketing Goals

Super Library Marketing

While inside the library, he decided to study communications in college. Years later, he is working in communications for a library, specifically as Director of Marketing and Communications for Capital Area District Libraries (CADL). At the age of 21, Trenton went to the library with his future wife to research careers.

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Turn Library Promotions on Their Head with This Surefire Yet Simple Way To Capture Attention

Super Library Marketing

Before you know it, you have a compelling piece that you can use to promote your event on social media, in email, and in print. To show the value of their work and to make sure their community knew about this project, the library wrote a compelling story. Both social media outlets offer you plenty of space.

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Library’s Spectacular Success: A Day-Long Cardholder Event Draws Crowds in Record Numbers – Unveiling the Secrets Behind the Triumph!

Super Library Marketing

I’m still downtown, working a block away from that magazine, trying to have a direct impact on this community. Mike and his four co-workers in the Programming and Communications Services department oversee all digital and print promotions. Pretty lucky!” Mike and the rest of the L.