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When the Communications Manager role was created at FCPL in 2021 I jumped at the chance to use my skills and experience to promote the library to a wider audience.” Like many of you, Leslie is a marketing and communications department of one. She wanted to get press coverage of an interactive display at one of her branches.
Your community is diverse. Some are seeing your socialmedia posts. Then I take those lines and I post them across my socialmedia channels and in my emails. Let’s say you’ve created an infographic to communicate the value of your library in the past year. Step three: Share on your social channels.
One of the most common challenges shared with us by our local government partners is around communication efforts. First, the need to communicate effectively and compellingly. We are here to augment your communication efforts with a suite of new Zencity tools to make Comms work more efficient, effective, and impactful.
This was the first-ever pre-conference workshop for the Library Marketing and Communications Conference , which returned in all its in-person glory. We must make print collateral, send emails, schedule socialmedia posts, attend meetings, make pressreleases, do outreach events, and then attend more meetings.
While inside the library, he decided to study communications in college. Years later, he is working in communications for a library, specifically as Director of Marketing and Communications for Capital Area District Libraries (CADL). At the age of 21, Trenton went to the library with his future wife to research careers.
Before you know it, you have a compelling piece that you can use to promote your event on socialmedia, in email, and in print. To show the value of their work and to make sure their community knew about this project, the library wrote a compelling story. Both socialmedia outlets offer you plenty of space.
I’m still downtown, working a block away from that magazine, trying to have a direct impact on this community. Mike and his four co-workers in the Programming and Communications Services department oversee all digital and print promotions. Pretty lucky!” Mike and the rest of the L.
Sue is the gregarious, dynamic Director of Strategic Communications and Marketing for Helen Plum Library. At that table, I first heard her talk about her work to help bring a new library building to her community. The library created a landing page to communicate everything involved with the move. Sue is a lot of fun.
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