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Introducing: The Zencity 360 Comms Toolkit

zencity

If a new park has been built and no one knows about it, does the park exist? We don’t mean to get too philosophical here; the answer is obviously yes, the park exists. One of the most common challenges shared with us by our local government partners is around communication efforts.

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Gaps in Parks Master Planning: Part Four | Seasonality, Activation and Public Art as an element of facilities

Rebuilding Place in Urban Space

For example the Salt Lake City park master plan, ReImagine Nature , does discuss programming and activation. Still, a majority of parks master plans don't address these items in a systematic enough way. The park allows all community members to enjoy the space simultaneously. Not so much public art. Seasonality.