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Nicole is now the Communications Coordinator for the Delaware County District Library, a five-branch system with a bookmobile and other outreach services. She had one Communication Specialist but was certain she needed more help. The first thing I did was sit down with my Communications Specialist and perform a job task audit.
Are you taking advantage of socialmedia to promote your online community engagement efforts? From keeping your community informed on your newest projects, promoting opportunities to participate, or closing the loop – socialmedia can be incredibly helpful. What is SocialMedia Engagement?
One of the best ways to find your library marketing soulmates… the ones who will nod sympathetically when you talk about how hard it is to get engagement on your socialmedia posts or how your co-workers expect you to make a flyer for every single program is at a conference.
Carefully research the foundation through subscription databases, their website, 990s, professional contacts, and their socialmedia posts—make sure it’s a solid fit with their focus areas, giving amounts, geographic areas of giving, etc. Building in those layers of communication can foster stronger working relationships.
You may be expecting me to recommend that you always attend sessions in the marketing, communications, or outreach track. I knew that I needed to learn more about the process so that I could encourage libraries to add communication initiatives to their strategic plans. These can be valuable time savers. You can steal mine!
So, how should you be using AI in your community engagement initiatives? Personalized Content and Communication AI can analyze vast amounts of data to understand individual community members’ preferences and interests. This means you can instantly uncover sentiment, themes, and insights from your engagement data.
Photo courtesy Cincinnati and Hamilton County Public Library In my freshman year of college, a woman came to my Intro to Communications class to talk about the future of the Internet. It’s likely your news and socialmedia feeds have been filled with chatter about Chat Generated Paragraph Techniques or ChatGPT.
I was searching for their website and socialmedia presence.” News releases in the local media, flyers in branches, our website and socialmedia platforms – those are great ways to get information out,” explains Claudine. “We At the time, I had a map next to my desk at home,” remembers Claudine. “I
This was the first-ever pre-conference workshop for the Library Marketing and Communications Conference , which returned in all its in-person glory. We must make print collateral, send emails, schedule socialmedia posts, attend meetings, make press releases, do outreach events, and then attend more meetings.
For Alanna Reed, San Antonio’s Director of Communications and Engagement, numbers tell only part of the story. Through SASpeakUp, they provided numerous channels for input, including a website, socialmedia and in-person meetups. ” For more ideas on how agencies are improving their outreach, download the guide.
It offers a professional means for sharing information with elected officials, community partners, and a myriad of other groups and individuals with whom we all come in contact. This is really such an important part of any public relations/communication efforts. Factor in how you will measure your outcomes. What is the ROI?
Connect and Engage with Online Community Groups Optimise Your Site for Search Engines (SEO) Leverage Printed Material Implement Hybrid Engagement Strategies Use Email Campaigns to Keep Residents Engaged and Informed Invest in Paid Advertising to Boost Visibility 1. It ensures your message reaches the right people at the right time.
Interested in presenting at the 9th annual Library Marketing and Communications Conference November 2-3 in Indianapolis, IN? We want you to share your knowledge on the tried and true, the latest trends, and the best practices in marketing and communications. Library Marketing and Communications Group 1190 Meramec Station Rd.,
Before you know it, you have a compelling piece that you can use to promote your event on socialmedia, in email, and in print. The Library’s Outreach Team has been working with Guernsey Prison for several years to provide books and readers’ advisory support for people convicted of crimes on the island.
More constituents than ever expect efficient digital outreach and service options. They want to easily navigate and find information on your website or socialmedia, to respond to citizen surveys, learn when meetings are so they can attend, and find the right contact person so they can ask questions.
If you follow NRPA on socialmedia, you likely already know Christina High. Christina is NRPA’s marketing coordinator and is the brilliant person behind all the fun, inspiring and educational content you see throughout NRPA’s socialmedia channels. A big welcome to Christina as our other new co-host!
When we think about resident feedback, oftentimes negative feedback comes to mind: complaints about sanitation, unhappiness with police-community relations, or the mishandling of public communications. The positive sentiment once again shows how important the role of communityoutreach is in building resident satisfaction.
The same is true for socialmedia and other forms of communication. Being overcome with a strong dose of perfectionism (trust me) could keep you and your team from meaningful connections in communication that most of us now take for granted. I had to get it done and get it out there.
As the Denton County Transportation Authority’s (DCTA) recent Senior Marketing and Communications Manager, I was tasked with launching and optimizing the marketing and communications plan for the agency’s GoZone microtransit public involvement project in spring 2021.
And they’re active on socialmedia. Focus on communicating the mission, vision, and values of your library. In-person outreach is critical to targeting your older population. Make digital communications accessible and mobile responsive. Programs at your library should address this need.
These tools, including virtual meetings and socialmediacommunication, have not only facilitated enhanced engagement but have also significantly improved government transparency, with over 60% of local leaders acknowledging this improvement.
This is the final part of a series on socialmedia best practices for libraries in 2023. Well, this is the most difficult section of the 2023 socialmedia guide to write. Twitter is the 15th most popular socialmedia platform in the world, as measured by active monthly users. Twitter for Libraries.
An interview with Kelly Adams, Communication and Education Supervisor, and Smokey Solis, Communication and Education Specialist, Oklahoma Department of Wildlife Conservation In 2020, the Oklahoma Department of Wildlife Conservation adopted a unique — and often delightfully irreverent — approach to its use of socialmedia.
An interview with Kelly Adams, Communication and Education Supervisor, and Smokey Solis, Communication and Education Specialist, Oklahoma Department of Wildlife Conservation. In 2020, the Oklahoma Department of Wildlife Conservation adopted a unique — and often delightfully irreverent — approach to its use of socialmedia.
These relationships are crucial for effective collaboration, communication, and successful grant programs within your organization. The need for organizations to prioritize building positive team dynamics will impact and internally foster a culture of transparency, open communication, and mutual respect.
The committees would concern design and maintenance, business development and recruitment, organizational development including fundraising and organizational communications, and what the model calls "promotion," which includes generally marketing of the building/district, special events and programming, and cross promotion between businesses.
In 2016 I made the conscious decision to pivot my resume towards library marketing and joined our Marketing and Communications team. My ultimate goal was to get where I am today!” Jamie does much of the same work as many of my readers: producing flyers, sending emails, and working on socialmedia posts.
Meghan now works as the Outreach and Reference librarian for The University of the District of Columbia. In the end, all the outreach I do comes down to one simple message – we are the place you can come to get help. Instead, I see our outreach as relationship building. So, we work on equity and consistency in our service.
Plus we’ll give kudos to a library that received press coverage for a new outreach initiative at their local airport! You can also follow me on the following socialmedia platforms: YouTube Instagram Goodreads LinkedIn TikTok Do you have a suggestion for a topic for a future episode? Let me know here.
Photo courtesy Cincinnati and Hamilton County Public Library At the Library Marketing and Communications Conference this past November, I watched as Jody Lazar , Director of Community Engagement at Winter Park Library in Florida made half a dozen mouths drop to the floor. Samantha Huntington is the Community Engagement Specialist.
Each month, there are several events planned on a whole range of topics from AI to socialmedia to video and working with influencers. This series includes sessions on customer engagement, socialmedia marketing, video marketing, web analytics, email marketing, content marketing, search engine optimization, geo-targeting, and more.
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