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Socialmedia is a critical aspect of the 2024 election in different ways from years prior. This is due to younger generation voters engaging on platforms like X, Instagram and TikTok, and with half of all U.S. adults saying they at least sometimes get news via socialmedia, according to a 2023 Pew Research Center survey.
This is the fifth installment in my series on socialmedia best practices for libraries in 2023. Instagram is the fourth most active socialmedia platform, behind Facebook, YouTube, and WhatsApp. Engagement rates continue to be highest for Instagram accounts with fewer than 10,000 followers.
This is the first installment in my series on socialmedia best practices for libraries in 2023. At the Library Marketing and Communications Conference this year, library marketers were asking each other, “What are you going to do about Twitter? Early engagement : LinkedIn will show your post first to your followers.
I oversee our communityengagement, socialmedia, most publications, and other marketing and public relations duties.” “I I look at our socialmedia accounts as an avenue for advertising, so most of our posts are program and event promotion and photos, and promotion of our eMedia and materials.”
Inclusive communityengagement is more than just a strategyits a cornerstone of meaningful connections and shared progress. In saying this, many organizations are implementing innovative and inclusive approaches to ensure diverse voices are heard and valued within the community.
This is the third installment in my series on socialmedia best practices for libraries in 2023. Many libraries just didn’t have the staff time to commit to creating engaging, short-form video content. It is the socialmedia network that users in the U.S. The complete guide includes tips for: LinkedIn.
That’s what makes omnichannel communication so vital to improving the constituent experience, said Michael “M.J.” Agencies need to ensure services are available through whatever channels constituents prefer, whether that’s the web, email, socialmedia or text messaging.
To gain a deeper understanding of this issue, we need to examine the multiple streams of data inundating real-time crime centers, including body and patrol vehicle cameras, traffic cameras, private commercial cameras, news reports, weather updates, 911 and 311 calls, socialmedia feeds and law enforcement databases.
Artificial intelligence (AI) is already being used in communityengagement across various industries and sectors. The intersection of AI and communityengagement offers a promising horizon. And, it’s poised to have a significant impact on communityengagement.
In todays landscape, having an online communityengagement platform is essential to connect with your residents, gather feedback, and involve members in decision-making. However, simply having a communityengagement platform isnt enough. These six tips will help you increase visibility and engagement for your projects.
In todays digital-first world, local governments must effectively leverage socialmedia to engage with their communities, enhance transparency, and build trust. Our recent Zencity Impact webinar, featuring experts from October SocialMedia, the City of Source
Are you taking advantage of socialmedia to promote your online communityengagement efforts? From keeping your community informed on your newest projects, promoting opportunities to participate, or closing the loop – socialmedia can be incredibly helpful. What is SocialMediaEngagement?
Exacerbated by socialmedia and the COVID-19 pandemic, these types of information threaten the well-being of patients and spark burnout among public officials. One of the most innovative features of Project Heal will be the platform’s ability to generate tailored communication responses to misleading information.
From socialmedia metrics to economic indicators, vast amounts of data are generated every second that shape decisions and policies at all levels of government. For high-level federal communicators, the ability to understand and use data to communicate effectively is not just beneficial—it’s essential.
This happened because we had a messy, unorganized internal communications strategy. If we were having problems getting information to staff about a fun event, we were really in trouble when it came to communicating the information they needed to do their work properly. Internal communications: marketing’s forgotten stepchild.
Recent Partnership polling suggests that an effective use of socialmedia may help rebuild trust in government among young people, a key to recruiting the next generation of public servants to solve our nation’s pressing challenges. However, among those 18–24, this number jumped to 18%.
The woman represents public Wi-Fi, and the video is her library’s creative, engaging announcement that Wi-Fi is now available outside of the library building and in the parking lots. This video, and dozens more like it, are the work of the library’s Office of Communications and Marketing. Why is she so happy? It was my first book club!”
As part of the “substantive and technical expertise” competency, Foreign Service employees must develop “the ability to read, understand, create, and communicate data as information” and to identify “the strengths and weaknesses of various approaches based on data-driven analysis, as appropriate.”
First, the pandemic created a rise in e-learning solutions, as teachers and students adopted digital platforms for communicating, teaching and learning, and managing academic information. The education sector has gone through a transformative technological change in the last few years.
Now Renee gets to spend every day surrounded by books (and other great services, of course) in her role as Library Education and Communications Coordinator for the Law Library Victoria. The Law Library Victoria has an outstanding socialmedia presence. It’s very popular, and the focus is more on general engagement.
Your community is diverse. Some are seeing your socialmedia posts. Then I take those lines and I post them across my socialmedia channels and in my emails. Let’s say you’ve created an infographic to communicate the value of your library in the past year. I may use the lines exactly as they are in the post.
I feel like this willingness to help others is common among library staff; libraries truly are a special place for community collaboration!” She’s now the Communications Coordinator at the Newberry Library , a non-circulating research and cultural archive library in Chicago. Lili still spends nearly every day at the library.
The IFLA Local History and Genealogy Section of the International Federation of Library Associations and Institutions (IFLA) invites proposals for papers highlighting innovative local history and genealogy projects and activities developed via socialmedia channels. This event will be held online on August 23 at 16.00
Jonty Fletcher, Marketing Manager at Synertec Ltd , focuses on the benefits and challenges of adopting multi-channel communications Multi-channel communications are something that people need to think about. Every day, we receive texts, emails, messages, socialmedia notifications, news updates and letters through our door.
One of the best ways to find your library marketing soulmates… the ones who will nod sympathetically when you talk about how hard it is to get engagement on your socialmedia posts or how your co-workers expect you to make a flyer for every single program is at a conference.
Socialmedia has the power to positively impact civic engagement. It is an opportunity for local governments to increase engagement, to get more equitable community feedback and reach more residents, and to help build trust with the community by more easily meeting them where they are.
But in my work with libraries, I try to pay attention to engagement rates and post length. But you can do two other things to improve your library’s Twitter engagement. Include rich media in your post, like photos, graphics, and video. There are other caption tricks that help with Instagram post engagement.
Frank Steely Library on the campus of Northern Kentucky University, where she serves as Communications and Marketing Manager. Additionally, Instagram is where the majority of NKU’s other socialmedia accounts are the most active.”. One of her favorites is the University of Kentucky’s socialmedia accounts.
Know When Engagement Matters (and Doesn’t) Agencies develop many digital tools for constituent engagement, but sometimes the best response is…silence. According to Summer Xiao , Deputy CIO in Houston’s Project Management Office, “The public actually doesn’t want to engage with you.” How do we get more feedback?
Socialmedia has significantly changed the communication landscape, bringing government leaders closer to the people they serve and building trust between them. Almost overnight, Threads , the new social network competitor to Twitter launched by Meta and Instagram, has reached a critical mass of users.
This was the first-ever pre-conference workshop for the Library Marketing and Communications Conference , which returned in all its in-person glory. We must make print collateral, send emails, schedule socialmedia posts, attend meetings, make press releases, do outreach events, and then attend more meetings. Threats to funding.
They want to easily navigate and find information on your website or socialmedia, to respond to citizen surveys, learn when meetings are so they can attend, and find the right contact person so they can ask questions. That means it’s time to strategize on how you can boost your citizen engagement. 22, at 2 p.m.
When it comes to collecting authentic and high-quality data, mandatory registration for your communityengagement site can prove to be a valuable tool. The mandatory registration process requires individuals to provide their personal details before participating in community activities.
Photo courtesy Cincinnati and Hamilton County Public Library In my freshman year of college, a woman came to my Intro to Communications class to talk about the future of the Internet. It’s likely your news and socialmedia feeds have been filled with chatter about Chat Generated Paragraph Techniques or ChatGPT.
Recent digital evolution has sparked a growing conversation about how online engagement tools can motivate citizens to participate in democracy beyond election time and play an active role in shaping their future. Show the community why involvement matters. So, how do we help citizens discover more opportunities to shape their future?
With the rise of technology, online communityengagement has become a powerful tool for public participation. But how can we foster communityengagement among the younger generation? How should we define ‘youth’ in our community? Why should we engage with the youth in our community?
Let’s say you launch a constituent engagement initiative and within one year you see a significant rise across various metrics: website hits, comments received and event registrations. For Alanna Reed, San Antonio’s Director of Communications and Engagement, numbers tell only part of the story. Do you call it a success?
One of the most common challenges shared with us by our local government partners is around communication efforts. First, the need to communicate effectively and compellingly. We are here to augment your communication efforts with a suite of new Zencity tools to make Comms work more efficient, effective, and impactful.
In December, the Partnership for Public Service hosted a virtual event with Jason Love, a program analyst and award coordinator at the Department of Health and Human Services, to share how federal communicators can shape positive narratives about government and amplify agency success stories. Here are three key takeaways: 1.
I’ll never forget a conversation I had at the Library Marketing and Communications Conference. Everyone just thinks I sit around playing on socialmedia.” Create an internal communications plan to explain, in simple terms, how promotions work to make their job easier. I feel like I work on an island,” she told me.
Rebecca Kilde is the communication and marketing coordinator for IFLS Library System in western Wisconsin. For our libraries, we wanted to increase circulation and engagement. We wanted people to engage with one of our wonderful librarians.”. This particular project was so good, that it deserves an entire post.
Burnout is real , especially for communicators. Nearly 75 percent of people working in marketing and communications say they experience burnout. Resist the temptation to look at your library’s socialmedia accounts when you’re not on call. We were told that productivity equals worth. 7: Celebrate success. that do well.
Learn how you can also create positive project outcomes with your online communityengagement platform of choice. DCTA’s ambitious public involvement project required a flexible suite of online communityengagement tools to easily gather informed feedback from residents. Keep your public engagement “hub” up to date.
While inside the library, he decided to study communications in college. Years later, he is working in communications for a library, specifically as Director of Marketing and Communications for Capital Area District Libraries (CADL). But I favor the digital ones because they provide real-time reporting on engagement.”
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