The AI trends that should be the ‘apple of enterprise’s eye’ in 2023
Open Access Government - Technology News
JUNE 8, 2023
Image: © AnnaStills | iStock On average, the companies using AI doubled return on ad spend (ROAS) – while some campaigns in the study even increased ROAS by as much as seven times. While its use was mainly discussed for gaming, retail and social media, possibilities for its use in the industrial sector are also opening up beyond 2022.
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