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Survey Says: A Midwestern Library Marketer Shares Her Library’s Secrets for Uncovering Patron Motivations

Super Library Marketing

MRL was looking for data to help the library create a five-year strategic plan. It was difficult to formulate the questions while keeping in mind the end goal of having data we could use to formulate the BIG Strategic Plan,” confesses Jenie. We canvased apartments, churches, and social groups too.”

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How to Build a Successful Nonprofit

Grant Training Center

Specifically, the steps to build your organization into a financial success are: Know your organization by creating: Strategic plan. First level fundraising strategies consist of: Classic and contemporary media presence, from local news to social media. Planned giving programs. Market analysis.

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Effective Library Internal Communication Is Not Impossible! Libraries Share Tips for Keeping Staff Up to Date, Engaged, and Happy

Super Library Marketing

But, if you create a solid plan and are consistent in your communications, you will see improvement. You should approach this work just as you would for a customer-facing marketing campaign. Relevant: Create goals that develop your library staff members, serve your community, and connect to your library’s overall strategic plan.