Survey Says: A Midwestern Library Marketer Shares Her Library’s Secrets for Uncovering Patron Motivations
Super Library Marketing
SEPTEMBER 11, 2023
MRL was looking for data to help the library create a five-year strategic plan. It was difficult to formulate the questions while keeping in mind the end goal of having data we could use to formulate the BIG Strategic Plan,” confesses Jenie. We canvased apartments, churches, and social groups too.”
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