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Library Marketer Shares Brilliant 4-Step Plan for Getting Press Coverage and Building Personal Relationship With Media

Super Library Marketing

She wanted to get press coverage of an interactive display at one of her branches. I typically write formal press releases for big series, special events, and major announcements,” explains Leslie. My hope was that a more casual email would stand out and not get lost in the mountain of press releases they receive daily.” “I

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Market, Message, and Medium: A Library Marketer Shares How She Tackles Promotions in a Time Crunch

Super Library Marketing

Suzanne suggests breaking your promotional campaign into three steps: market, message, and medium. But I am more intentional about other ways to market such as issuing press releases and attending community events, both of which have been successful for us in the past year or so.”. Market : Who are you trying to target?

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Plan for Library Marketing Success! How To Create an Effective Marketing Plan No Matter the Size of Your Library (Plus a Free Downloadable Template!)

Super Library Marketing

You do need a plan if you are creating a campaign that lasts for more than several weeks. Not every promotion needs print materials, a press release, or a digital sign. Here’s how it works: Release one or two promotional tactics at the beginning of your promotional cycle, like a social media post and a press release.

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Welcome to the team, Maurice Classen!

zencity

He also ran multiple political campaigns providing insight into how residents chose their leaders. To read more about Maurice and Zencity, click here for our press release. It is a privilege to have Maurice on board in this capacity and to be able to share this news with all of you. Welcome to the team, Maurice!

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Library’s Spectacular Success: A Day-Long Cardholder Event Draws Crowds in Record Numbers – Unveiling the Secrets Behind the Triumph!

Super Library Marketing

We’re also hoping to make time to develop general library marketing campaigns. Mike and the rest of the L. So, we’ll go from weekly videos for a few months to no videos at all. Finding a better balance is big on my list.” So more of the ‘Hey! We’re cool! And you’re cool when you use the library! Tell your friends!’ type stuff.” “If

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Proactive AI/ML Strategies and Talent Development Helps the Department of Energy Stay Ahead of Cyberthreats

Government Technology Insider

Nation state actors are now using AI tools to launch cyberattacks as well as disinformation campaigns. AI-generated phishing campaigns and data mining capabilities are leading to an increase in ransomware attacks, with attacks estimated to occur every two seconds by the year 2031 due to the advancements in AI technology.