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How One Library Marketer Advocated for (and Got) an Additional Promotional Staff Member

Super Library Marketing

Nicole is now the Communications Coordinator for the Delaware County District Library, a five-branch system with a bookmobile and other outreach services. That meant her original Communications Specialist could focus on print communications and social media. DCDL serves a population of nearly 166,000 people.

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Community Engagement Trends for 2025

Social Pinpoint

Local councils and state agencies are increasingly using targeted outreach, accessible digital engagement platforms, and culturally appropriate methods to reach underrepresented groups. Digital tools, such as engagement platforms and even social media, is being used to reach a wider audience.

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Marketing Your Library’s Annual Report: How to Get Staff to Help and Make Sure Everyone in Your Community Understands Your Value

Super Library Marketing

Barbara’s team tried something new this year: a social media campaign to expand the reach of the stories her library is telling. And if you think people aren’t interested in social media posts about an annual review, you would be wrong. “We Her team provided context and made the ask very simple. “We

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10 Ways to Improve Your Social Media Strategy and Boost Community Engagement Promotion

Social Pinpoint

Are you taking advantage of social media to promote your online community engagement efforts? From keeping your community informed on your newest projects, promoting opportunities to participate, or closing the loop – social media can be incredibly helpful. What is Social Media Engagement?

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Library Cracks the Code on How To Tell Stories to Stakeholders: They Use Email! Here’s How Their Targeted Newsletter Works

Super Library Marketing

I was searching for their website and social media presence.” News releases in the local media, flyers in branches, our website and social media platforms – those are great ways to get information out,” explains Claudine. “We Claudine’s team is also working on a new branding campaign called Free to Belong.

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How to Drive Traffic to Your Engagement Site

Social Pinpoint

Connect and Engage with Online Community Groups Optimise Your Site for Search Engines (SEO) Leverage Printed Material Implement Hybrid Engagement Strategies Use Email Campaigns to Keep Residents Engaged and Informed Invest in Paid Advertising to Boost Visibility 1. It ensures your message reaches the right people at the right time.

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The Behind-the-Scenes Story of How Two Neighboring Libraries Teamed Up To Create a Fake Rivalry Video for Promotional Success

Super Library Marketing

And when an opening came up in the Outreach Department where I was volunteering, I was encouraged to apply.” From there, I earned my MLIS from Kent State University and have now held numerous positions at the Westerville Public Library – Outreach Associate, Adult Services Librarian, Web Content Librarian, and now as Marketing Manager.”