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10 Ways to Improve Your Social Media Strategy and Boost Community Engagement Promotion

Social Pinpoint

Are you taking advantage of social media to promote your online community engagement efforts? From keeping your community informed on your newest projects, promoting opportunities to participate, or closing the loop – social media can be incredibly helpful. What is Social Media Engagement?

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Market, Message, and Medium: A Library Marketer Shares How She Tackles Promotions in a Time Crunch

Super Library Marketing

I first met Suzanne at the Association of Small and Rural Libraries conference in 2021, where she co-presented on social media. In her role, she coordinates outreach, consults on youth services, helps secure state aid for library construction, manages continuing education for her libraries, and does the marketing.

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Marketing Your Library’s Annual Report: How to Get Staff to Help and Make Sure Everyone in Your Community Understands Your Value

Super Library Marketing

Barbara’s team tried something new this year: a social media campaign to expand the reach of the stories her library is telling. And if you think people aren’t interested in social media posts about an annual review, you would be wrong. “We Her team provided context and made the ask very simple. “We

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Library Cracks the Code on How To Tell Stories to Stakeholders: They Use Email! Here’s How Their Targeted Newsletter Works

Super Library Marketing

I was searching for their website and social media presence.” News releases in the local media, flyers in branches, our website and social media platforms – those are great ways to get information out,” explains Claudine. “We Claudine’s team is also working on a new branding campaign called Free to Belong.

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The Behind-the-Scenes Story of How Two Neighboring Libraries Teamed Up To Create a Fake Rivalry Video for Promotional Success

Super Library Marketing

And when an opening came up in the Outreach Department where I was volunteering, I was encouraged to apply.” From there, I earned my MLIS from Kent State University and have now held numerous positions at the Westerville Public Library – Outreach Associate, Adult Services Librarian, Web Content Librarian, and now as Marketing Manager.”

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What Is All the Fuss About ChatGPT? An Introductory Guide for Using AI in Library Promotions

Super Library Marketing

It’s likely your news and social media feeds have been filled with chatter about Chat Generated Paragraph Techniques or ChatGPT. Next, I asked ChatGPT to give me a social media post that would convince teenagers to participate in my library’s summer reading program. Hang on to your hats, folks.

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Community Engagement Trends for 2025

Social Pinpoint

Local councils and state agencies are increasingly using targeted outreach, accessible digital engagement platforms, and culturally appropriate methods to reach underrepresented groups. Digital tools, such as engagement platforms and even social media, is being used to reach a wider audience.