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Creating agentless outbound campaigns to support Medicaid unwinding efforts

AWS Public Sector Blog

The top four concerns that SMAs have shared are outreach and engagement, staffing shortages, returned mail, and reporting capabilities. With SMAs contacting all their members, contact centers must scale to meet increased demand—however, staffing shortages can make this outreach and call support difficult. At least 4.5

Campaign 130
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Supporting state agencies with Medicaid unwinding outreach: Creating a multi-lingual two-way messaging system

AWS Public Sector Blog

During the COVID-19 public health emergency, a continuous coverage requirement was put in place for Medicaid beneficiaries, meaning millions were automatically reenrolled in healthcare coverage without needing to renew eligibility. Then, learn how to monitor the campaign’s effectiveness and response rates in a visual dashboard.

Outreach 130
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New Mexico delivers customer-obsessed human services programs powered by AWS

AWS Public Sector Blog

Then, with the time they saved managing numbers, they turned their attention to new outreach channels: chat, text, and email. Today, HSD’s texting campaigns are more sophisticated than ever. All of these [campaigns] have a virtual portion,” said Harrison. Once they were confident in their approach, the team scaled fast.

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Automating returned mail to keep members enrolled during Medicaid unwinding

AWS Public Sector Blog

As the COVID-19 public health emergency (PHE) begins to wind down, starting April 1, 2023, state Medicaid agencies (SMAs) will have one year to “unwind” temporary COVID-era changes and return to pre-pandemic ways of working. Business level architecture for returned mail processing and constituent outreach 1.

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