Market, Message, and Medium: A Library Marketer Shares How She Tackles Promotions in a Time Crunch
Super Library Marketing
OCTOBER 31, 2022
In her role, she coordinates outreach, consults on youth services, helps secure state aid for library construction, manages continuing education for her libraries, and does the marketing. Suzanne suggests breaking your promotional campaign into three steps: market, message, and medium. I think it will become easier.”.
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