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Library Marketer Shares Brilliant 4-Step Plan for Getting Press Coverage and Building Personal Relationship With Media

Super Library Marketing

When the Communications Manager role was created at FCPL in 2021 I jumped at the chance to use my skills and experience to promote the library to a wider audience.” She wanted to get press coverage of an interactive display at one of her branches. Like many of you, Leslie is a marketing and communications department of one. The horror!)

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Welcome to the team, Maurice Classen!

zencity

His principal management responsibility included oversight of the City’s employees and a multi-billion dollar budget. He also ran multiple political campaigns providing insight into how residents chose their leaders. To read more about Maurice and Zencity, click here for our press release. Welcome to the team, Maurice!

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Market, Message, and Medium: A Library Marketer Shares How She Tackles Promotions in a Time Crunch

Super Library Marketing

In her role, she coordinates outreach, consults on youth services, helps secure state aid for library construction, manages continuing education for her libraries, and does the marketing. Suzanne suggests breaking your promotional campaign into three steps: market, message, and medium. I’m exhausted just making that list!)

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Plan for Library Marketing Success! How To Create an Effective Marketing Plan No Matter the Size of Your Library (Plus a Free Downloadable Template!)

Super Library Marketing

You do need a plan if you are creating a campaign that lasts for more than several weeks. Not every promotion needs print materials, a press release, or a digital sign. Here’s how it works: Release one or two promotional tactics at the beginning of your promotional cycle, like a social media post and a press release.

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Library’s Spectacular Success: A Day-Long Cardholder Event Draws Crowds in Record Numbers – Unveiling the Secrets Behind the Triumph!

Super Library Marketing

They also do a good chunk of the library’s event programming, managing all adult events that use outside presenters. We’re also hoping to make time to develop general library marketing campaigns. Mike and his four co-workers in the Programming and Communications Services department oversee all digital and print promotions. We’re cool!