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When the Communications Manager role was created at FCPL in 2021 I jumped at the chance to use my skills and experience to promote the library to a wider audience.” She wanted to get press coverage of an interactive display at one of her branches. Like many of you, Leslie is a marketing and communications department of one. The horror!)
In her role, she coordinates outreach, consults on youth services, helps secure state aid for library construction, manages continuing education for her libraries, and does the marketing. Suzanne suggests breaking your promotional campaign into three steps: market, message, and medium. I’m exhausted just making that list!)
His principal management responsibility included oversight of the City’s employees and a multi-billion dollar budget. He also ran multiple political campaigns providing insight into how residents chose their leaders. To read more about Maurice and Zencity, click here for our pressrelease. Welcome to the team, Maurice!
They also do a good chunk of the library’s event programming, managing all adult events that use outside presenters. We’re also hoping to make time to develop general library marketing campaigns. Mike and his four co-workers in the Programming and Communications Services department oversee all digital and print promotions. We’re cool!
You do need a plan if you are creating a campaign that lasts for more than several weeks. Not every promotion needs print materials, a pressrelease, or a digital sign. Here’s how it works: Release one or two promotional tactics at the beginning of your promotional cycle, like a social media post and a pressrelease.
Help is available for vulnerable households in New York in the form of free housing counseling and legal services via the Homeowner Protection Program (HOPP), a program from the Office of the New York State Attorney General and the State of New York managed by two Anchor Partners: the Center for NYC Neighborhoods and Empire Justice Center.
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