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Library Reveals Inner Secrets of Award-Winning Marketing Campaigns… Now You Can Replicate Them!

Super Library Marketing

The marketing team at Prince William Public Libraries has won a host of other awards in the past two years for other videos, a strategic marketing campaign, and a magazine. But the team does have a secret ingredient to creating campaigns that resonate with audiences… fun!

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Award-Winning Library Marketing Team’s Advice for Promotional Success: “Try New Things. Fail. Try More Things.”

Super Library Marketing

” “We hired Andrew Klein to oversee the robust work that department does, as well as to lead the revamp of our Compass magazine. That expanded massively as we launched more regular campaigns and saw success.” Over the past 4 years, we’ve expanded to a 24-page magazine that tells the library’s story.

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CISA’s Shields Up Expansion, Shields Ready, Spotlights Resilience

FedTech Magazine

The Cybersecurity and Infrastructure Security Agency has expanded its Shields Up initiative with the launch of the Shields Ready campaign to improve situational cyber resilience governmentwide.

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How Does the Federal Government Keep Elections Secure?

FedTech Magazine

From foreign meddling to disinformation campaigns, election officials and their cyber teams have security top of mind. The security of the electoral process has become a paramount concern for cybersecurity experts in recent years.

Security 122
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House Committees’ Inquiry into National Labs Spotlights the Threat of Spear-Phishing

FedTech Magazine

A joint inquiry by the House Committee on Oversight and Accountability and the House Committee on Science, Space and Technology into a Russian hacking team’s attempts to target at least three of the Department of Energy’s National Laboratories serves as a reminder that spear-phishing campaigns remain an ever-present threat to agencies.

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Library’s Spectacular Success: A Day-Long Cardholder Event Draws Crowds in Record Numbers – Unveiling the Secrets Behind the Triumph!

Super Library Marketing

Then he worked at an arts and culture magazine. I’m still downtown, working a block away from that magazine, trying to have a direct impact on this community. I had already dealt with this at the magazine I’d worked for, with some large, festival-style events we’d staged.” So, I jumped at the chance. So more of the ‘Hey!

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Library Marketer Shares Brilliant 4-Step Plan for Getting Press Coverage and Building Personal Relationship With Media

Super Library Marketing

” “One relationship I have with a local magazine was the result of a media kit I sent to our local partners and media outlets about a big event a few years back. The magazine owner liked it so much that she sent an email about it to my library director who then arranged a meeting for us. “I