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Library Reveals Inner Secrets of Award-Winning Marketing Campaigns… Now You Can Replicate Them!

Super Library Marketing

The marketing team at Prince William Public Libraries has won a host of other awards in the past two years for other videos, a strategic marketing campaign, and a magazine. But the team does have a secret ingredient to creating campaigns that resonate with audiences… fun!

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How One Library Marketer Played an April Fools’ Prank On Her Community… and Got Incredible Reach on Social Media!

Super Library Marketing

The library had just recently created a Library of Things as well as completed a reorganization of our collection and the creation of a space called the Library Lounge with tables and cozy reading chairs as well as a newspaper and magazine collection. Discover How a Librarys Innovative Campaign Skyrocketed Web Visits!

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6 Steps (and More) for Improving Election Security for Local Agencies

State Tech Magazine

Cybersecurity and Infrastructure Security Agency provides some starting points for doing so in its #Protect2024 campaign. As the 2024 election season continues, local jurisdictions administering voting sites should seek to ensure strong cybersecurity for their organizations. Here are six steps recommended by CISA.

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Award-Winning Library Marketing Team’s Advice for Promotional Success: “Try New Things. Fail. Try More Things.”

Super Library Marketing

” “We hired Andrew Klein to oversee the robust work that department does, as well as to lead the revamp of our Compass magazine. That expanded massively as we launched more regular campaigns and saw success.” Over the past 4 years, we’ve expanded to a 24-page magazine that tells the library’s story.

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CISA’s Shields Up Expansion, Shields Ready, Spotlights Resilience

FedTech Magazine

The Cybersecurity and Infrastructure Security Agency has expanded its Shields Up initiative with the launch of the Shields Ready campaign to improve situational cyber resilience governmentwide.

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CISA Asks Citizens to ‘Secure Our World’ in Agency’s First PSA

State Tech Magazine

The campaign focuses on the four simple steps that will be promoted during the 20th annual Cybersecurity Awareness Month in October: Use strong passwords and a password manager. We want to make keeping information safe a habit, just like buckling a seat belt,” said CISA Director Jen Easterly. Turn on multifactor authentication.

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How Does the Federal Government Keep Elections Secure?

FedTech Magazine

From foreign meddling to disinformation campaigns, election officials and their cyber teams have security top of mind. The security of the electoral process has become a paramount concern for cybersecurity experts in recent years.