Library Cracks the Code on How To Tell Stories to Stakeholders: They Use Email! Here’s How Their Targeted Newsletter Works
Super Library Marketing
JUNE 10, 2024
Nowadays, Claudine oversees media relations and marketing for DML, located in south central Ohio. She wanted to share a newsletter her library sends to lawmakers and legislators. Claudine and the External Relations (ER) team realized they needed such a newsletter in 2023. The new campaign is in its second phase.
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