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Library Cracks the Code on How To Tell Stories to Stakeholders: They Use Email! Here’s How Their Targeted Newsletter Works

Super Library Marketing

Nowadays, Claudine oversees media relations and marketing for DML, located in south central Ohio. She wanted to share a newsletter her library sends to lawmakers and legislators. Claudine and the External Relations (ER) team realized they needed such a newsletter in 2023. The new campaign is in its second phase.