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Library Cracks the Code on How To Tell Stories to Stakeholders: They Use Email! Here’s How Their Targeted Newsletter Works

Super Library Marketing

Claudine says the audience for this specific newsletter is a curated list of 200 elected officials and government sector leaders. Claudine’s team is also working on a new branding campaign called Free to Belong. The new campaign is in its second phase.

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Need for social marketing initiatives around installation of neighborhood traffic calming initiatives: Salt Lake City

Rebuilding Place in Urban Space

The parents have been hyper about speeding cars, and the neighborhood and our District 6 Councilmember is more concerned about traffic safety these days because a nearby elementary school had a traffic fatality last year (" Yard sign, Person running for District Six Council in Salt Lake using traffic safety as a campaign issue ," 2023).

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Summit County (Utah) Community Planning Lab as an example of civic engagement and best practice technical assistance

Rebuilding Place in Urban Space

Unlike DC's "constituency service" programs by Councilmembers and the Mayor's Office, these initiatives are designed to support DIY self-help efforts driven independently of elected officials. They include sending mailers to residents; tabling at community events; and distributing fliers at schools, businesses and places of worship.