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Unrealistic deadlines and results expectations How many times have you been asked to create an email, a social media post, or an ENTIRE campaign… right now, like yesterday. And the goodwill and trust you build with your team members are valuable. Library marketing work takes time and it’s difficult to get others to understand that.
For example, if you track metrics, you can tell your supervisor and your board of trustees that the rise in participation in summer reading was the direct result of your promotional campaign. when requesting funding or staffing. Hard data will help protect the funding and staff you may have to work on marketing.
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