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This happened because we had a messy, unorganized internal communications strategy. If we were having problems getting information to staff about a fun event, we were really in trouble when it came to communicating the information they needed to do their work properly. Internal communications: marketing’s forgotten stepchild.
Jenie now works as Marketing and Communications Manager for the library. This year, she co-led a team of five people during a major project: a survey of their community. MRL was looking for data to help the library create a five-year strategicplan. They included lots of questions that are standard for libraries.
The Journal of Advancement, Communication, and Development in Academic Libraries (open access journal) publishes articles that offer strategies and case studies for practical application of strategic fundraising and communication in academic libraries. Share a new role or position, new campaign, completed project, etc.
“If you think about the trajectory of where we are, CRA and the CDFI fund and the way that was initiated really came about because of place-based community organizing. And now, we’ve come to a place where technology has really expanded our social networks so that we’re constantly communicating with people all over the country.”
Action Plan: Map out your organization’s strategic goals for the upcoming year or beyond. Communicate these alignments to stakeholders to justify budget decisions and highlight how financial resources are being used to advance the organizational mission. Fixed Costs: Regular expenses like rent, utilities, and salaries.
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