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Library Reveals Inner Secrets of Award-Winning Marketing Campaigns… Now You Can Replicate Them!

Super Library Marketing

This video, and dozens more like it, are the work of the library’s Office of Communications and Marketing. My grandma worked at Mountain View Public Library ,” remembered Emily Bickers , Media Specialist. “My My grandma worked at Mountain View Public Library ,” remembered Emily Bickers , Media Specialist. “I

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10 Ways to Improve Your Social Media Strategy and Boost Community Engagement Promotion

Social Pinpoint

Are you taking advantage of social media to promote your online community engagement efforts? From keeping your community informed on your newest projects, promoting opportunities to participate, or closing the loop – social media can be incredibly helpful. What is Social Media Engagement?

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Library Cracks the Code on How To Tell Stories to Stakeholders: They Use Email! Here’s How Their Targeted Newsletter Works

Super Library Marketing

I was searching for their website and social media presence.” News releases in the local media, flyers in branches, our website and social media platforms – those are great ways to get information out,” explains Claudine. “We Claudine’s team is also working on a new branding campaign called Free to Belong.

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“Pure Chaos”: A Library Marketer Reveals How She Turned a Scavenger Hunt for Six Baby Dinosaurs Into a Promotional Win

Super Library Marketing

Frank Steely Library on the campus of Northern Kentucky University, where she serves as Communications and Marketing Manager. Additionally, Instagram is where the majority of NKU’s other social media accounts are the most active.”. Julia Pitts and her grandmother Velma. Today, that lamp sits in Julia’s office at the W.

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Award-Winning Library Marketing Team’s Advice for Promotional Success: “Try New Things. Fail. Try More Things.”

Super Library Marketing

The chief of Marketing, Communications, and Strategy for the Enoch Pratt Free Library , she called back to Baltimore and put her team on speaker phone. Our social media manager, Vianey Becerra, was made full-time, and translation duties were added because Vianey is bilingual.” “A Pre-pandemic we sent around 5-6 emails a month.

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Effective Library Internal Communication Is Not Impossible! Libraries Share Tips for Keeping Staff Up to Date, Engaged, and Happy

Super Library Marketing

This happened because we had a messy, unorganized internal communications strategy. If we were having problems getting information to staff about a fun event, we were really in trouble when it came to communicating the information they needed to do their work properly. Internal communications: marketing’s forgotten stepchild.

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What’s It Like To Promote a Library With a Non-Circulating Collection? Marketer at a Cultural Institution Takes Us Behind the Scenes

Super Library Marketing

I feel like this willingness to help others is common among library staff; libraries truly are a special place for community collaboration!” She’s now the Communications Coordinator at the Newberry Library , a non-circulating research and cultural archive library in Chicago. Lili still spends nearly every day at the library.