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Library Reveals Inner Secrets of Award-Winning Marketing Campaigns… Now You Can Replicate Them!

Super Library Marketing

This video, and dozens more like it, are the work of the library’s Office of Communications and Marketing. Communications and Marketing Director Rachel Johnson grew up north of Baltimore. It’s put on by the Association of Marketing and Communication Professionals (AMCP). I loved to bother her after story times as a toddler.

Campaign 109
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Award-Winning Library Marketing Team’s Advice for Promotional Success: “Try New Things. Fail. Try More Things.”

Super Library Marketing

The chief of Marketing, Communications, and Strategy for the Enoch Pratt Free Library , she called back to Baltimore and put her team on speaker phone. ” “We hired Andrew Klein to oversee the robust work that department does, as well as to lead the revamp of our Compass magazine.

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House Committees’ Inquiry into National Labs Spotlights the Threat of Spear-Phishing

FedTech Magazine

A joint inquiry by the House Committee on Oversight and Accountability and the House Committee on Science, Space and Technology into a Russian hacking team’s attempts to target at least three of the Department of Energy’s National Laboratories serves as a reminder that spear-phishing campaigns remain an ever-present threat to agencies.

Housing 98
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Library Marketer Shares Brilliant 4-Step Plan for Getting Press Coverage and Building Personal Relationship With Media

Super Library Marketing

When the Communications Manager role was created at FCPL in 2021 I jumped at the chance to use my skills and experience to promote the library to a wider audience.” Like many of you, Leslie is a marketing and communications department of one. It’s a great mix of literary humor, art, and community.

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How We’re Celebrating YOU This July — July Bonus Episode

Open Space Radio: Parks and Recreation Trends

The July issue of Parks & Recreation magazine is out now, and on today’s bonus episode of Open Space Radio we’re diving deeper into the cover story, “ Celebrating YOU This July.” Park and Recreation Month is a favorite for both of us, as Cort and I have both had the pleasure of managing the campaign in previous years.

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Library’s Spectacular Success: A Day-Long Cardholder Event Draws Crowds in Record Numbers – Unveiling the Secrets Behind the Triumph!

Super Library Marketing

Then he worked at an arts and culture magazine. I’m still downtown, working a block away from that magazine, trying to have a direct impact on this community. I’m still downtown, working a block away from that magazine, trying to have a direct impact on this community. So, I jumped at the chance. Pretty lucky!”

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A Library Marketer Shares Her Simple but Strategic Secret for Retaining 70 Percent of Her New Cardholders!

Super Library Marketing

She landed the job five years ago after working in communications for a large, international company. Like downloading or streaming music with your library card for free, getting magazines for free, using our special collections such as the tool library, seed library, Wi-Fi hotspots, and book discussion kits.